Swiss wealth manager Julius Baer is targeting the disaffected bankers and high net worth clients of the industry leaders, whose brands have been damaged recently by poor performance and questions over their financial strength. This strategy is a wise one, particularly in Switzerland, where wealthy clients are very brand/image conscious.
Julius Baer, Switzerland’s third largest private bank, is keen to snap up disaffected HNWs and bankers from some of the largest private bankers, capitalizing on the recent damage to their competitors’ reputations. Continue reading “Julius Baer targets HNWs and bankers at rival companies” »

