“…Google through its brand strength and consumer reach is likely to have the most impact upon the industry and bring PHRs into the living room of the population…”
Datamonitor believes that Google’s entry into PHRs means that PHRs will become a success and result in consumers becoming more knowledgable about their own health. While other companies have developed PHRs, the significance of Google’s entry cannot be underestimated. Primarily this is because of the unparalleled reach that Google has into consumers, especially those under the age of 30.
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