A new report reveals that consumers in the UK are eating more fresh fruits and vegetables to meet their “five a day” target. Between 2002 and 2007, the annual consumption of fresh fruits and vegetables in the UK increased from 93kg per person in 2002 to 113kg in 2007, and forecasts show that this will increase to 123kg in 2012. However, the report shows that the emergence of so-called “superfruits” could be having an adverse effect. Indeed, false assumptions about their nutritional value may prevent consumers from fulfilling their fruit and vegetables quotas. Continue reading “Are ‘Superfruits’ Having an Adverse Effect on 5 a Day Fruit and Veg?” »