The Monarch Beverage Company has introduced a new drink to the US market called Acute Fruit 100% Juice Energy Drink, which is said to be carbon neutral. Available in orange passion fruit flavor, the energy beverage has been launched in partnership with the Carbonfund.org, an organization that helps companies to offset their carbon emissions. As a result of the current publicity surrounding global warming, there will, no doubt, be many more products like this one that are marketed on their small carbon footprints. Continue reading “Companies Continue to Launch New Ethical Beverages” »

From its humble beginnings in the 1950s, fair-trade has developed into a global movement. A new report reveals fair-trade sales across Europe, the US, Australia & New Zealand and Japan have experienced double digit growth since 2002.

Ethical consumerism will increasingly come to the fore as people shop for products they feel akin to politically, ethically and aesthetically. Consumers will choose brands that are actively making a difference in a transparent and trustworthy manner. This is reflected by the double-digit growth of 15.7% (between 2007-2012), which has been forecast for fair-trade purchases over the next 5 years, in the 11 countries covered in the report.

Continue reading “Global Ethical Revolution – Per head spend on fair-trade products highest among Brits” »