While Tesco extended its lead over its rivals in 2007 for the ninth successive year, a new report found that its 0.8 percentage point rise (to 27.6%) was the smallest market share gain since 2002. It was also the first time for five years that Tesco’s share increase was less than the combined market share gain of its principal rivals (Asda, Sainsbury, Morrison and, formerly, Safeway).

Tesco continues to hold a clear lead over its rivals. Despite signs that growing market share is becoming harder, Tesco still recorded both the largest market share gain among the leading players and, due to Tesco’s size, by far the highest cash gain in sales.

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