Higher education institutions are turning to customer relationship management (CRM) technology solutions to differentiate themselves in a bid to compete more aggressively with one another to recruit and retain the “right” students. The report,‘CRM in the Higher Education Market’ by independent market analysts Datamonitor, predicts IT revenue from CRM solutions in the higher education markets of the US, UK, Germany, France and Australia will grow from $184.9 million in 2007 to $324.5 million in 2012. This growth will be driven both by the purchase of new solutions and the expansion of existing installations.

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