We are used to the idea of organic food, and even the organic cosmetic industry, but if that wasn’t enough to make us feel guilty- now we have to get used to organic and eco-friendly home textiles.

According to a new report the continued hype over organic foods in the US contributes to the increased focus on organic textiles, and predicts the market to grow 40% through to 2010, in the US market alone. This, they argue, will be achieved by an increasingly diverse product mix in eco-friendly home textiles. Also, the entry into the market by well-known brands such as Ralph Lauren Home, Bed Bath & Beyond, and Target will also have a positive impact.

Although buying organic products can be more expensive, we might have to think again. According to the World Health Organisation (WHO) 20,000 deaths occur in developing countries each year from poisoning by agricultural pesticides used on crops, of which many, due to their relative toxicity, can be attributed to cotton.

In contrast, the manufacturing of organic cotton uses methods that ensure minimal damage to humans and the environment. All inputs must be assessed on their biodegradability and their toxicity to fish, algae and water fleas. In addition, inputs are not allowed if it is suspected, or proven, that the chemicals or processes used can cause cancer, birth defects or changes to reproductive organs.

The question is whether there would be enough fibre to satisfy this growing demand for organic textiles. According to Rebecca Calahan Klein, a board member of Organic Exchange, which is a California-based not-for-profit organisation, we are looking at a minimum of 30% growth with existing brands and retailers. Also, conventional cotton farmers are likely to convert to organic, with brands now actively looking at supporting new yarn development.