Demand for cosmetic surgery products in the US is forecast to increase 8.1 percent per year to $2.5 billion in 2012, based on increases in cosmetic surgery procedures, which are forecast to reach 16 million over the same time period. So why are we buying into this industry?
A study by the the University of Aberdeen found that UK women were often motivated to go under the knife to appear more attractive to their other half. In the US women were more likely to have the surgery for themselves.
America’s obsession with a youthful appearance is longstanding, and is unlikely to subside anytime soon. This coupled with an ageing population, a greater societal acceptance of cosmetic surgery, and an increasingly competitive work force will bode well for the cosmetic surgery industry.
However, the research also revealed that British women were more inclined to keep their surgery a secret from family and friends and were often self-critical of their decision.
However there seems to be no need to hide any longer – now you can pop in during lunch time to get things done without anyone ever noticing. The development of easier-to-use and safer equipment will continue to open up strong opportunities to other end-users such as beauty salons and spas. Among equipment types, microdermabrasion machines, laser and other light-based systems will continue to achieve steady growth.
For more research view Cosmetic Surgery Products


Leave a Reply