The industry research firm IDC (International Data Corp) has revealed that the personal computer market is witnessing strong growth in the Asia-Pacific region (excluding Japan), as reported by chinatechnews. The PC market of Asia-Pacific reached about 19 million units in Q2 2008, a rise of nearly 8% over Q1 2008, and around 15% annual increase as compared to Q2 2007. Also, Singapore recorded an annual growth of about 24%, while Lenovo Group, with nearly 18.2% of market share, remained the leader. HP (Hewlett-Packard) and Dell followed it with around 14% and 8.9% market shares respectively.

Increasing government spending is a major reason for the increase in PC shipments. Also, emergence of new companies in the field of electronic design automation (EDA) is boosting growth, as well as competition in the PC market of Asia.

As a large number of people are encouraged to purchase PCs at affordable prices, the availability of low-cost PCs and consumer notebooks in the region is a significant reason for the rise in PC sales. In addition to this, PC purchasing schemes from various tertiary institutions, such as polytechnics, also boosted the growth in the PC market of Asia in Q2 2008.

However, various issues are challenging the PC industry of Asia, including fuel subsidy and inflation. Also, the PC supplies are likely to be negatively affected in Q3 2008, due to the increasing Beijing traffic and the Sichuan earthquake, which adversely affected various businesses in the country.

To sustain the PC sales in Asia, manufacturers should provide highly efficient machines at low cost so that inflation will not prevent Asian consumers from buying PCs.

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Global Portable Electronics Market
Chinese Consumer Electronics Market till 2011