Comments on: Hovis’ Relaunch Set to Earn Them More Dough http://www.reportbuyer.com/blog/hovis%e2%80%99-relaunch-set-to-earn-them-more-dough/ Sharing intelligence Wed, 12 Nov 2008 07:35:53 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Internet Marketing http://www.reportbuyer.com/blog/hovis%e2%80%99-relaunch-set-to-earn-them-more-dough/comment-page-1/#comment-284171 Internet Marketing Wed, 12 Nov 2008 07:35:53 +0000 http://www.reportbuyer.com/blog/hovis%e2%80%99-relaunch-set-to-earn-them-more-dough/#comment-284171 This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master . This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .

]]> By: natalia http://www.reportbuyer.com/blog/hovis%e2%80%99-relaunch-set-to-earn-them-more-dough/comment-page-1/#comment-234251 natalia Mon, 22 Sep 2008 10:50:23 +0000 http://www.reportbuyer.com/blog/hovis%e2%80%99-relaunch-set-to-earn-them-more-dough/#comment-234251 Warburtons has launched a viral marketing campaign to connect with it's consumers. In order to support its Seeded Batch variety, UK baker Warburtons has announced the launch of an internet marketing campaign called 'The Seeds of Love', which will be based around a mini-drama set in an office. The move is reflective of how the company's traditional marketing portfolio is evolving as it seeks to connect with consumers by turning a product into a brand experience. Warburtons has announced that it will launch an online viral campaign to promote its Seeded Batch variety. The campaign, which will run throughout September and October, is targeted at women aged 35-64 and will be supported by on pack and online promotions - including the chance to win a trip to Venice. The viral campaign comes on the back of a recent interactive television promotion, and is reflective of the growing importance of marketing campaigns aimed at connecting with consumers and providing an overall brand experience to support a product. 'The Seeds of Love' campaign is further evidence of how Warburtons is moving away from its traditional advertising campaigns that primarily focused on the positioning of its bread as a family product, often using nostalgic and retro images to emphasis the point. In 2007, the company launched a series of television adverts encouraging consumers to send in suggestions of how to improve its products, and the latest campaign will encourage consumers to follow a five-week online mini-drama taking place in an office. As consumers become more demanding, they are no longer satisfied with products that simply provide a primary function such as satisfying hunger. Instead they are seeking out products that provide an experience and extra levels of fun, which are often considered just as important as the primary function of the product. Previous mini-drama television advertising campaigns have proved a successful way of interacting with consumers and creating positive perceptions of products: Nescafe's Gold Blend campaign, for example, attracted 30 million viewers in its peak in the UK. Although Warburtons' drama series is based online, it should still connect with its target audience. This is because research shows that senior citizens are becoming more comfortable with the internet, leaving less chance that the campaign will fail to connect with consumers towards the upper end of the age group. Warburtons has launched a viral marketing campaign to connect with it’s consumers. In order to support its Seeded Batch variety, UK baker Warburtons has announced the launch of an internet marketing campaign called ‘The Seeds of Love’, which will be based around a mini-drama set in an office. The move is reflective of how the company’s traditional marketing portfolio is evolving as it seeks to connect with consumers by turning a product into a brand experience.
Warburtons has announced that it will launch an online viral campaign to promote its Seeded Batch variety.

The campaign, which will run throughout September and October, is targeted at women aged 35-64 and will be supported by on pack and online promotions – including the chance to win a trip to Venice. The viral campaign comes on the back of a recent interactive television promotion, and is reflective of the growing importance of marketing campaigns aimed at connecting with consumers and providing an overall brand experience to support a product.

‘The Seeds of Love’ campaign is further evidence of how Warburtons is moving away from its traditional advertising campaigns that primarily focused on the positioning of its bread as a family product, often using nostalgic and retro images to emphasis the point. In 2007, the company launched a series of television adverts encouraging consumers to send in suggestions of how to improve its products, and the latest campaign will encourage consumers to follow a five-week online mini-drama taking place in an office.

As consumers become more demanding, they are no longer satisfied with products that simply provide a primary function such as satisfying hunger. Instead they are seeking out products that provide an experience and extra levels of fun, which are often considered just as important as the primary function of the product.

Previous mini-drama television advertising campaigns have proved a successful way of interacting with consumers and creating positive perceptions of products: Nescafe’s Gold Blend campaign, for example, attracted 30 million viewers in its peak in the UK. Although Warburtons’ drama series is based online, it should still connect with its target audience. This is because research shows that senior citizens are becoming more comfortable with the internet, leaving less chance that the campaign will fail to connect with consumers towards the upper end of the age group.

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