A new report, which profiles the 100 top earning companies in China’s electric motor industry, says that more and more multinational corporations are adopting new strategies and working to enter China’s booming motor market.

In this context, partnering is a powerful tactic to successfully enter the motor market in China. Since successful partnerships requires a knowledge of these top hundred companies, their assets and liabilities, market share and sales margins, the report outlines three-dimensional business data and analysis of their business performance.

One way of measuring a country’s economic development is by counting how many small power motors an average family possesses. This method makes China’s electric motor manufacturing industry, more than just a regular industry, it becomes a vital indicator of broader economic trends.

As fundamental products in the entire equipment industry, electric motors enjoy a huge market. Analysts say that he market will stay on a growth phase, as long as both China and India continue to enjoy rapidly developing economies. Also, as the foreign and domestic market for motor products continues to expand, China’s exports of small and medium-sized motor are expected to grow and increase in market share.

The growth of the market is believed to be propelled by China’s entry into the World Trade Organisation (WTO) in 2001 as well as ongoing adjustments in the global industrial structure.