Business in Cyberspace

Running Time: 14 minutes

The films in the Learning a la Carte film series, which is part of the larger TakeAway Training series, describe fresh challenges, innovative solutions and give informed insights into the future of work. Featuring discussions between psychologist Peter Quarry and leading international experts, these programmes are ideal for learning centres, training sessions and managers' own bookshelves.

In this film, hear from an international expert about the common mistakes that are made and how to go about setting up and running a business on the web to maximize success. Key learning points include: the impact of the internet on how business is conducted; increases in business-to-business activity; the effects of 'electronic data interchange'; using the web to market and deliver products and services; the importance of a business plan for success in e-commerce; common mistakes that contribute to e-commerce failures. The programme features psychologist Peter Quarry, interviewing Steve Cohen, Data Systems West, USA.