Asset Allocation

Asset Allocation

Balancing Financial Risk

Third Edition

Roger C. Gibson

As financial commentators fill the airwaves with warnings and advice, and coworkers gather around computer screens to track hot stocks, investors find it increasingly difficult to stick with proven, orderly investment strategies. But in the updated third edition of his classic Asset Allocation, Roger Gibson reminds us that choosing a sensible, proven asset allocation strategy-concerned more with the optimal mix of investment classes than with today's hot stock picks-is exactly what investors must do to remain sane and successful...And then he shows us how to do it.

Asset Allocation dispenses with luck, market timing, and other "Buy low, sell high" sleights of hand to outline sensible decisions that all investors can make on their own. Less concerned with how investments perform individually than how they perform as a group, it explains how to assemble a long-term portfolio that will actually outperform its parts-while minimizing overall risks-no matter what the market environment.

This all-in-one template for successful long-term investing includes:

An easy-to-follow, risk-adjusted model for striking the best portfolio balance between equity and fixed-income securities

Rewards of Multiple-Asset-Class Investing-a new chapter that proves why, over time, diversification is still the only sensible alternative

Managing Client Expectations-Guidelines to help clients ignore short-term fears-and hold to long-term investment strategies

Classic lessons of modern portfolio theory placed into the framework of today's tumultuous marketplace

Performance tables, charts, figures, and more-completely updated from the best-selling second edition

Overriding principles of successful and low-pressure investing are relatively few, and easy to understand. What becomes difficult is to stick to these principles, remind oneself that both bull and bear markets are historically inevitable, and design a long-term portfolio strategy that-once the day traders and market timers have pulled out to tally their defeats-provides day-to-day peace of mind and lifetime financial security.

Asset Allocation learns from history instead of ignoring it. This updated third edition remains today's most valuable resource for understanding and applying historically tested asset allocation principles, and designing an investment strategy that shifts the focus from short-term tips and blips to long-term needs and results.

About the Author

Roger Gibson, CFA, CFP, is a nationally recognized expert in asset allocations and investment portfolio design. The president of Gibson Capital Management, a leading provider of money management services for high net worth individuals, he was named by both Money and Worth as one of America's top financial advisors. Gibson is a member of the editorial board of the Journal of Financial Planning and is frequently interviewed by publications including The Wall Street Journal, Forbes, Money, Fortune, The New York Times, and U.S. News and World Report. He is also codirector and founder of the Center for Fiduciary Studies, a research and training organization that operates in association with the Katz Graduate School of Business at the University of Pittsburgh.

In the get-rich quick atmosphere of day-traders and Internet stocks, investments that maintain a slow, stead climb may have taken a backseat in the public's eye today. But asset allocation, which is credited for maintaining a portfolio's consistent returns, is not a fade and is widely acknowledged as one of the most crucial issues in money management. Asset Allocation by Roger Gibson has been the best-selling reference book on this subject since 1990. Dow Jones Investment Advisor, the largest circulation magazine for financial advisors, awarded Gibson the Dow Jones Portfolio Management Award in the categor of book publication. His book provides a comprehensive review of the capital market theory behind asset allocation as well as step-by-step guidelines foe designing and implementing appropriate asset allocation strategies. This book is essential reading for anone who advises individuals or institutional clients regarding the investment of money. Gibson is an internationally recognized authority on the subject of asset allocation and the search for safe havens, now is the time for bringing out a revision of this monumental work on the critical issue of asset allocation, giving special treatment of today's investment environment.