Professional Property Development

Master the Fundamentals of Property Development and Ensure the Long-Term Success of Your Next Real Estate Development or Investment Project

Presented against a background of the colorful history of real estate and the economic foundations of the built environment, this authoritative guide takes you step-by-step through every phase of the real estate development process.

Written by veteran real estate professional John McMahan and packed with the latest data and detailed illustrations, Professional Property Development offers in-depth coverage of all the key management tools essential to any successful real estate project. You'll find up-to-date, insightful discussion of:

• The underlying reasons for the global explosion in real estate values
• The property entitlement process
• Analyzing market demand for residential, retail, office, industrial, transient commercial, and mixed use projects
• The fundamentals of both debt and equity financing
• Traditional and modern methods of measuring equity investment returns
• Designing and constructing a project that is market responsive and yet economically feasible
• Marketing and merchandising the project to attract potential buyers or tenants in both hot and slow markets
• Results-oriented property management

Professional Property Development equips you with an effective road map for successful property development and investment. Filled with detailed diagrams, graphs, blueprints, and photos, this authoritative guide explains in depth the six fundamental processes that are critical to any development project: marketing, finance, planning and design, construction, merchandising, and property management.

Written by John McMahan, one of today's leading real estate experts, Professional Property Development takes you step-by-step through each of these six processes, showing how the processes interrelate and contribute to the project as a whole.

This wealth-building guide covers all major property types - residential, retail office, industrial, transient commercial, and multi-use projects - located in urban, suburban, small town, and resort settings.

Complete with new data and the latest demographics, Professional Property Development delivers expert information on such key subjects as:

• The changing ground rules of professional property development
• The restructuring of the real estate development industry
• The economics of real estate at the global, national, local, and individual parcel levels
• Professional development of residential, retail commercial, office, industrial, transient commercial, and multiuse properties
• Proven methods of mortgage financing
• The principles of profitable equity investment
• Real estate risk and return
• The planning, design, and construction of a project
• Marketing strategies for real estate developments
• And many other property development topics

Professional Property Development also contains an informative account of the property appraisal process, plus an extensive glossary of terms used in the real estate business.

About the Author

John McMahan is a veteran real estate professional with experience as an investment advisor, REIT Chairman and board member, consultant, expert witness, and personal investor. He has taught real estate at the Stanford Graduate School of Business and the Haas School of Business at UC Berkeley. Mr. McMahan is the author of Property Development, The McGraw-Hill Real Estate Pocket Guide, Cases in Commercial Real Estate Investing, and The Handbook of Commercial Real Estate Investing. He is also a Registered Investment Advisor and a California licensed real estate broker.