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Economic Analysis for Business Decisions

Publication Date February 2008
Publisher Global Professional Pub.
Product Type Book
Pages 204
ISBN Number 978-0-85297-656-2
Product Code GPP00009
Buy this product or for assistance call +44 20 7060 7474

Summary

How can business decisions be made and tackled using economic theory, decision science methodology, and computer modelling? Economic Analysis for Business and Strategic Decisions explains in a clear and layman-like format how you can apply these cutting-edge economic and financial concepts and tools to solving your real-life business problems.

You will learn how to use this high-level economic thinking in making business and strategic decisions such as pricing strategies, yet still employing your regular computer software.

Content

  • Includes The Fundamentals of Managerial Economics
  • Optimization Techniques
  • Market Forces: Demand and Supply
  • Quantitative Demand Analysis
  • Economic and Business Forecasting
  • Theory of Production
  • Multiple Product Planning and Linear Programming
  • Cost: Theory and Analysis
  • Markets and the Behavior of the Firm
  • Pricing Policies and Strategies
  • Long -Term Investment Decisions (Capital Budgeting)
  • Risk in Project Analysis
  • A Manager's Guide to Government in the Market Place
  • Appendix
  • Glossary

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