Antitrust Settlements and Negotiations

Settlements and Negotiations for Advertising and Marketing Law is an authoritative, insider's perspective on best practices for resolving disputes in the advertising and marketing industries. Featuring partners and chairs from some of the nation's leading firms, these experts guide the reader through the intricacies of negotiating and drafting agreements, discussing the key differences between clearances, releases, talent contracts, vendor agreements, and sponsorship agreements. These top lawyers give tips on advising clients on intellectual property issues including developing and protecting brands, slogans, trademarks, and service marks both within the United States and internationally. In the text, readers will find advice on direct marketing, telemarketing, and Internet-related laws and regulations. Additionally, these leaders reveal their strategies for planning defensively, keeping abreast of change, and finding creative solutions in a variable area of law. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today as these experienced lawyers offer up their thoughts around the keys to success within this ever-evolving field.