Business Trends: Understanding Your Customer in Manufacturing Technology (Customer Focus)

Introduction

As manufacturing companies increasingly look to align their IT environments with business imperatives, it is essential for vendors to refine their go-to-market strategies. Datamonitor's Manufacturing Technology Business Trends survey will provide insight into IT budgets, IT purchasing behaviors, attitudes towards green IT, vendor association, and manufacturing demand management.

Scope

• Covers end-user sentiment across three regions: North America, Asia-Pacific, and Europe.
• Includes manufacturers from Batch, Process, and Discrete industries.
• Provides analysis on 23 questions covering IT budgets, vendor selection, Green IT, and demand management.

Highlights

Only 32% of the surveyed manufacturing companies stated that they had no Green IT strategy, nor plans to implement one. 34% of respondents indicated that they have already implemented one with the majority having done so in the last 12 months.

Reasons to Purchase

• Outline key marketing messages for the manufacturing industry.
• Understand current vendor preferences and emerging strategies being employed by manufacturers to remain competitive.