The Evolving Global Meeting Management Strategy

Publication Date	December 2008
Publisher	Cutting Edge Information
Product Type	Report
Pages	138
ISBN Number	not applicable
Product Code	CUT00060

Buy this product or for assistance call +44 20 7060 7474

PDF £600.00$998 | €672

PRINT £745.00$1239 | €834

FAX Order above formats by FAX

Summary

In today's competitive environment, meeting planners in the life sciences industries are increasingly required to take on greater responsibilities. No longer relegated to marketing support personnel, meeting planners now play a strategic role. To bolster this transition, most companies employ centralized structures for their meeting planning departments. More than ever before, meeting planners interact with and serve an entire organization. Becoming a strategic function provides key advantages for meeting management, but the change also brings new challenges on top of complex compliance-related issues. By and large, regulatory pressures have dramatically altered companies' meeting management practices-from selecting meeting sites, to tracking physician spending, and attracting doctors to attend.

This study culminates a yearlong collaboration between Cutting Edge Information, Medical Meetings magazine and the Center for Business Intelligence. The report reveals critical trends across the pharmaceutical, biotech, and medical device industries. Use the report's hard-to-find benchmarking data and in-depth analysis to take meeting management to the next level:

Overcome compliance-related roadblocks
Coordinate global compliance
Balance internal and external customer demands
Boost meeting attendance and participation
Forge successful relationships with vendors

Content

The report's first two chapters include process and activities data collected from 21 leading life sciences companies.
Metrics include the following:
- Impact of regulations to companies' meeting planning efforts
- Meeting venues per company type in 2007 and 2008
- Percentage of domestic meetings versus international meetings
- Regions where meetings are held, by company
- Share of companies that have a centralized meeting department
- Departments involved in strategic decision making
- Department age
- Determining ROI on meetings
- Number of meetings planned in 2007 versus 2008 by company type
- Breakdowns of internal and external meetings by company type
- Department leadership levels by company type
- The report's third chapter focuses on budgets, headcounts and outsourcing data.
Key metrics include
- Meeting planning staffing in 2007 versus 2008
- Spending changes from 2007 to 2008 (showing an increase or decrease)
- Meeting spending levels in 2007 and 2008, by individual company and company type
- Average spend per meeting in 2007 versus 2008
- Internal and external meeting formats
- Functions contributing to meeting planning budget
- Percentage of meeting budgets that are outsourced
- Outsourced activities for meeting planners