Business School Leadership Strategies

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

• 1. Steven R. Plump, Group Vice President, Sales and Marketing and Chief Marketing Officer, Eli Lilly - "Marketing Fundamentals"
• 2. Timothy P. Callahan, Senior Vice President, Global Sales and Molly James-Lundak, Director, Corporate and Relocation Marketing, SIRVA Inc. - "Knowing the Brand: Unique Marketing Plans for Unique Companies"
• 3. Jeffrey Allen Bell, Former Vice President, DaimlerChrysler - "Renaissance Marketing: Shifting into Sixth Gear at Chrysler"
• 4. Scott Deaton, Executive Vice President, Marketing, Follett Higher Education Group - "Marketing to the College Consumer"
• 5. Kurt Kuehn, Senior Vice President, Worldwide Sales and Marketing, UPS - "Marketing and Strategic Imperatives"
• 6. Fred Lowell Fox, Executive Vice President, Merchandising and Marketing, Trans World Entertainment Corporation - "Creating a Strategic Plan that Supports Your Mission Statement"
• 7. Bill Matassoni, Partner, The Boston Consulting Group - "Marketing Professional Services: First Know Thyself"
• 8. Charles Cater, Executive Vice President and Chief Marketing Officer, Thomson West - "Driving Growth through Customer Innovation"
• 9. Bill Hewitt, Senior Vice President and Chief Marketing Officer, Novell Inc. - "Building the Results-Driven Marketing Organization"
• 10. Ted A. Taub, Senior Vice President and Chief Marketing Officer, Connectid - "Hands-On Marketing"
• 11. Randy Salisbury, Executive Vice President and Chief Marketing Officer, Premiere Global Services Inc. - "Take Marketing to the Market"
• 12. Luanne M. Lawrence, Vice President, University Advancement, Oregon State University - "Collaboration, Tireless Enthusiasm, and Storytelling: Turning OSU's Marketing Planning & Strategy from a Whisper to a Holler"
• 13. John F. Riddle, Vice President, Marketing and Development, Gwinnett Medical Center - "Marketing and Advertising: Why Bother?"
• 14. Bud Grebey, Former Vice President, Communications, and Marketing, Sikorsky Aircraft Corporation - "Building a Brand Identity"