CMO Leadership Strategies

Top Executives from ABC, Time Warner, and more on Creating & Delivering Successful Marketing Campaigns That Impact the Bottom Line

Publication Date	March 2005
Publisher	Aspatore
Product Type	Book
Pages	248
ISBN Number	1596221151
Product Code	ASO00228

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Summary

With expansion into the international marketplace on the rise for so many industries, public relations has in turn become a truly global business. This title explores the intricacies of public relations country by country and region by region. From the components of an effective public relations program in the UK to the largest media outlets in India, from the culture of PR in Japan to utilizing the Internet in Argentina, authors articulate the finer points around effective communications strategies in all major markets. Leading public relations professionals representing firms throughout Europe, Asia, the Middle East, the Americas, and beyond offer a comprehensive overview of the factors that affect public relations in their countries - the ins and outs, dos and don'ts, and critical points that can mean the difference between success and failure when entering foreign markets. With a wealth of informed opinions gleaned from years of professional experience, this book provides an insider's look at a critically important component of international business today.

Regions & countries covered include: