Managing Corporate Social Responsibility in Action

Talking, Doing and Measuring

Publication Date	May 2007
Publisher	Ashgate Publishing
Product Type	Report
Pages	280
ISBN Number	9780754647218
Product Code	ASH00353

Managing Corporate Social Responsibility in Action

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Summary

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

Content

Contents
Foreword
Introduction to managing corporate social responsibility in action: doing and measuring, Frank den Hond, Frank G.A. de Bakker and Peter Neergaard
Part 1 Talking: CSR in Discourse: The making of meaning in the media: the case of corporate social responsibility in the Financial Times, Helena Buhr and Maria Grafström
The commercialization of CSR: consultants selling responsibility, Karolina Windell
Tracing the evolution of corporate discourse on corporate social responsibility, Frank G.A. de Bakker, Claes Ohlsson, Frank den Hond, Stefan Tengblad and Marie-France B. Turcotte
Part 2 Doing: CSR in Praxis: The bottom line of CSR: a different view, Esben Rahbek Pedersen and Peter Neergaard
Lost in translation: the case of Skandia's 'ideas for life', Pauline Göthberg
'What about me?' The importance of understanding the perspective of non-managerial employees in research on corporate citizenship, Elliot Wood
Exporting knowledge and values: a discussion of managerial challenges when attempting to diffuse CSR across company and national borders, Eirik J. Irgens and Harald Ness
Part 3 Measuring: CSR in Scales: The development of a CSR industry: legitimacy and feasibility as the 2 pillars of the institutionalization process, Aurlian Acquier and Frank Aggeri
Corporate social responsibility and the emergence of social rating agencies in France, Philippe Zarlowski
Superimposition or continuity? Corporate social responsibility in non-profit organizations, Paolo Rossi
Conclusion: Managing corporate social responsibility in action: reconciling rhetorical harmony and practical dissonance, Frank den Hond, Frank G.A. de Bakker, Peter Neergaard and Jean-Pascal Gond
Bibliography
Index