Principles of Strategic Management

Publication Date	April 2007
Publisher	Ashgate Publishing
Product Type	Report
Pages	640
ISBN Number	9780754644743
Product Code	ASH00355

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Summary

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management.

This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors.

The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly.

Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

Content

Introduction and book plan
The strategic management concept
Part 1 Concepts and Techniques of Strategic Analysis: Corporate appraisal
Financial appraisal
Sources of competitive or comparative advantage, resource management, capability, value generation, and critical success factors
Competitive analysis
Environmental analysis
Part 2 Business Planning, Risk Assessment, Forecasting, The Strategic Management of Time, and Crisis Management: The strategic management of time
Risk assessment
Business planning and forecasting
Crisis management
Part 3 Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation: The concepts of mission, objective, and strategy
Business ethics, environmentalism, and social responsibility
Financial strategy and management
Strategy formulation, governance, and strategic decision-making
Planning style and strategy
Performance evaluation, performance management, and excellence
Leadership and strategy
Part 4 Strategy Choice and Implementation: Strategic Foundations: Structure, architecture, culture, and supply chain management
The strategic management of knowledge, technology, and innovation
Core competencies
Resource stretch and leverage
Competition strategy
Business Strategies: Volume and cost-based strategies
Differentiated, focus, and niche strategies
Brands, reputation, and corporate identity
Product-market development strategies
Business development strategies and strategic alliances
International Business Strategy: International business strategy
Glossary
Index