Capital Market Campaigning

The Impact of NGOs on Companies, Shareholder Value and Reputational Risk

Publication Date	April 2006
Publisher	Risk Books
Product Type	Book
Pages	234
ISBN Number	1904339867
Product Code	RIS00346

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£85.00
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Summary

Campaigners have significantly increased their attempts to use the influence of shares listed on the world's stock exchanges to change corporate practice. Over the last decade non-governmental organisations (NGOs) have targeted hundreds of companies and large investment institutions. Now, for the first time, Risk Books bring you the definitive guide to assessing the impact, effectiveness and legitimacy of such NGO activity.

To help you understand and respond to these risks the book arms you with:

A framework for capital market campaigning that enables companies and investors to analyse, understand and respond to various capital market campaign strategies
A detailed analysis of four previously undocumented case studies of NGO capital market campaigning - including examples from GlaxoSmithKline and WWF-UK - these clearly illustrate the extent of risk posed to companies targeted by capital market campaigns
A range of risk management and mitigation recommendations for investors and companies targeted by campaigners
An analysis of unpublished literature on NGO capital market campaigning, along with a chronological list of all such interventions (1992-2002)

Charts the history of UK NGOs' capital market campaigning to give you a thorough understanding of these evolving NGO strategies.

Assesses the implications of this form of risk on company reputation and shareholder value.

Reveals valuable real-life lessons that you can apply to your own firm if targeted, including a range of proven risk mitigation strategies that can be deployed.

Content

1. Setting the Scene
- Introduction
- Overview of NGO CM campaigns
- Scope, approach and objectives
- Structure of the book
2. Background
- What are NGOs and why do they exist?
- Why do NGOs target companies?
- A taxonomy of different campaign behaviours
- The capital market as a campaign target
- Is NGO capital-market campaigning legitimate
- Chapter summary
3. NGO Capital Market Campaign Strategy
- Introduction
- A typology of capital-market campaigning
- The source of Economic Influence
- How NGOs shape Economic Influence
- The source of Investor Advocacy Influence
- How NGOs shape Investor Advocacy Influence
- Which capital market campaign strategies raise the most significant risks?
- Checks and balances on capital-market campaigning
- Chapter summary
4. The History of Capital-market campaigns
- Introduction
- Have the number of capital-market campaigns increased?
- Have NGOs explored a range of strategies?
- Has NGO strategy evolved over time?
- Does the relative success improve over time?
- Initial lessons for companies and investors
- Chapter summary
5. Case Studies
- Introduction
- The Ethics for the Universities Superannuation Scheme Campaign
- WWF-UK's Arctic Refuge Campaign against BP plc
- 'Capital Punishment': Friends of the Earth's campaign against Norwich Union
- "Cut the Cost": Oxfam's campaign against GlaxoSmithKline plc
6. Analysis and Questions
- Introduction
- Is NGO capital-market campaigning effective and efficient?
- Other findings
- Lessons for companies and investors
7. Conclusion
- Appendix 1: The NGO CM Intervention Chronology
- Appendix 2: The Collevecchio Declaration
- Appendix 3: The "Equator Principles"