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The PR Practitioner's Desktop Guide

Publication Date March 2005
Publisher Thorogood Publishing
Product Type Book
Pages 243
ISBN Number 1 85418 614 0
Product Code TGD00051
Buy this product or for assistance call +44 20 7060 7474

Summary

The PR Practitioner's Desktop Guide' is a practical source of reference on every aspect of the PR business written by a successful PR professional. Whatever sector you are involved in or whatever issue you are involved in or trying to resolve, you will find relevant guidance that is concise, practical and helpful. This briefing is packed throughout with clearly laid out and valuable checklists, tips and techniques, warning signs and helpful summaries.

Content

  • 1. The Role Of The Effective Pr Officer
  • 2. Costing Pr
  • 3. Dealing With The Media
  • 4. Crisis Management
  • 5. New Product Launches
  • 6. Press Conferences
  • 7. Copy Writing And Preparing Feature Articles
Delivery Details

PDF:Delivered by email within 2 to 48 hours of placing the order (Mon-Fri)

PRINT/CD-ROM:Despatched within 2 to 5 working days.