Strategic Customer Planning

Industrial, consumer products and services companies all face different challenges, and this report addresses them all. Each chapter looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process.

• Learn how to analyse the threats and take advantage of the opportunities emerging from key new markets such as India and China
• Learn how to deliver additional value to justify price differentials

This Report will help you master:

• Crucial steps of key account planning
• Keys to analysing customer relationships
• Special techniques of bonding mechanisms
• Latest technologies for competitive strategic development
• New developments in CRM systems

This fully up-to-date report also:

• Arms you, in an uncertain world, with the latest techniques for contingency planning and testing.
• Explores the effective steering of customer relationships, use of CRM systems and the more practical issues associated with the planning process and key account plans
• Provides valuable additional material and examples reflecting the latest changes affecting world markets