Marketing & Sales Industry Analysis
The selection of Marketing and Sales books available in this section cover titles on Communication, PR, Customer Service Management as well as Marketing and Sales.
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| Top Action Items for a New VP of Sales (IDC12359) This IDC Insight, to supplement the sales investment and productivity benchmarks and best-in-class sales processes uncovered in IDC's Sales Advisory Service, provides guidance for sales executives taking on a new... | Jan 2012 | £315 |
| What's Killing the Traditional Funnel? (IDC12296) This IDC Insight offers analysis and frameworks regarding how changes in B2B buyer behavior are driving a transformation of the sales and marketing lead funnel from an industrial-era model to... | Jan 2012 | £315 |
| Business Strategy: Sales and Marketing in the Brand-Oriented Value Chain (IDC11572) Applying New TechnologiesThis IDC Manufacturing Insights report focuses on the evolving trends in sales and marketing for consumer packaged goods companies. Although the brand-oriented segments of the manufacturing industry weathered the global... | Jul 2011 | £2,840 |
| The Buyer Speaks: IDC's 2011 Buyer Experience Survey (IDC11571) Guidance for Sales and MarketingThis IDC study describes the 2011 Buyer Experience Survey (offered as part of IDC's Sales Advisory and CMO Advisory Practices), which analyzes IT buyer experiences when buying from IT vendors.... | Jul 2011 | £2,840 |
| Perspective: Incorporating Mobility into Sales and Marketing in the Consumer Packaged Goods Industry (IDC04860) This IDC Manufacturing Insights Perspective analyzes the potential opportunities for mobility integrated into the sales and marketing function of the consumer packaged goods (CPG) industry. | Jun 2011 | £945 |
| Perspective: Sales and Marketing with Social Business in the Consumer Packaged Goods Industry (IDC11514) This IDC Manufacturing Insights Perspective examines how social business is and should be applied in the sales and marketing efforts of consumer packaged goods (CPG) manufacturers. | Jun 2011 | £945 |
| IDC Competitive Market Insight: Salesforce.com Update (IDC11401) This IDC Vendor Profile provides market intelligence details for salesforce.com, covering January through May 2011, with a few highlights from the company's January 2011 earnings announcements. Data on financial performance,... | Jun 2011 | £2,210 |
| Perspective: Amdocs' Multichannel Selling Solution Allows Retailers to Take Advantage of Customers' Channel-Hopping (IDC11399) This IDC Retail Insights Perspective provides analysis of the Multichannel Selling Solution recently launched by Amdocs. | May 2011 | £1,210 |
| Books, News and Stationery Retailing in France (DAT23154) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Belgium (DAT23166) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Brazil (DAT23165) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Bulgaria (DAT23164) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Canada (DAT23163) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Chile (DAT23162) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Croatia (DAT23159) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Denmark (DAT23158) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Finland (DAT23155) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Estonia (DAT23156) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Egypt (DAT23157) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Austria (DAT23167) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Greece (DAT23152) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Germany (DAT23153) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Italy (DAT27549) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Israel (DAT27557) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
| Books, News and Stationery Retailing in Indonesia (DAT27576) Introduction Datamonitor's retail databooks are based on key market value data for eight major sectors, 16 core retail distribution channels and 62 countries. This profile focuses on the books, news and... | Apr 2011 | £310 |
