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Books - Marketing & Sales

The selection of Marketing and Sales books available in this section cover titles on Communication, PR, Customer Service Management as well as Marketing and Sales.

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Title Date Price
Decision Matix: Selecting a Collaboration Vendor (Competitor Focus)
Jul 2009 £2,040
Global Customer Relationship Management Market 2008-2011
May 2009 £600
Worldwide On-Demand CRM Applications 2008-2012 Forecast and 2007 Vendor Shares
On-Demand Offerings Compelling in a Down Economy
Jan 2009 £2,945
Japan CRM Solutions 2008-2012 Forecast and 2007 Analysis
Jan 2009 £3,005
Worldwide SRM Applications 2008-2012 Forecast and 2007 Vendor Shares
Jan 2009 £2,705
Western European CRM Vertical Competitive Analysis, 2008
Jan 2009 £3,605
Western European ERM Applications Vertical Competitive Analysis 2008
Jan 2009 £3,605
Worldwide Small and Medium-Sized Business CRM Applications 2007 Vendor Shares by Company Size Segment
Salesforce.com and Oracle Lead the Two Top 10 Rankings
Jan 2009 £2,105
Maximizing Your Marketing Efforts
Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (inside The Minds)
Dec 2008 £42
North American Insurance Industry 3Q08 Update: Lack of Financial ERM Trumps Strong Insurance Regulations
Dec 2008 £900
Smart Cards
Oct 2008 £2,375
Implementing a Successful Marketing Strategy
Leading CMOs on Budgeting, Media Allocation, and Achieving a Successful Return on Investment (inside The Minds)
Oct 2008 £42
Marketing New Edn
Oct 2008 £40
North American Mobile CRM Markets - Investment Analysis
Sep 2008 £3,605
Advertising Best Practices 2008-2009
Industry Leaders on Creating Attention-Getting Platforms, Generating Profitable Campaigns, and Preparing for New Media Trends (inside The Minds)
Sep 2008 £45
Making the Connections
Using Internal Communication to Turn Strategy into Action
Jun 2008 £30
Communicating Strategy
Feb 2008 £25
Timing The Market
How to Profit in Bull and Bear Markets
Feb 2008 £23
Its When You Sell That Counts
Feb 2008 £25
Retail Banking
Oct 2007 £17
How to Manage and Motivate a Sales Team
Jun 2007 £75
7 Key Sales Skills
Jun 2007 £75
Advanced Sales Techniques
Jun 2007 £75
Core Communication Skills (Four DVD Set)
Oct 2006 £380
Communicating Without Words
Oct 2006 £99
How to Manage a Successful Press Conference
Oct 2006 £29
The Handbook of Customer Satisfaction and Loyalty Measurement
Oct 2006 £75
Purchasing Performance
Measuring, Marketing and Selling the Purchasing Function
Jun 2006 £55
Capital Market Campaigning
The Impact of NGOs on Companies, Shareholder Value and Reputational Risk
Apr 2006 £85
Marketing and Multicultural Diversity
Feb 2006 £55
Sales and Service Turn-Offs
Jun 2005 £75
7 Steps to Improving Communication
Jun 2005 £75
Rethinking Marketing
Jun 2005 £75
The Spirit of Service
Jun 2005 £75
John Clare's Guide to Media Handling
May 2005 £17
The PR Practitioner's Desktop Guide
Mar 2005 £65
Marketing Planning for Financial Services
Feb 2005 £75
Media Relations Measurement
Determining the Value of PR to Your Company's Success
Nov 2004 £40
Measuring Customer Service Effectiveness
Oct 2004 £48
Brand Planning for the Pharmaceutical Industry
Jul 2004 £95
How to Market Design Consultancy Services
Finding, Winning, Keeping and Developing Clients
Apr 2004 £33
How to Measure and Manage Your Corporate Reputation
Feb 2004 £48
The Marketing Strategy Desktop Guide
Sep 2003 £65
Strategic Customer Planning
Jun 2002 £95
Sales Training Handbook
Jul 2001 £60
Direct Marketing
Strategy, Planning, Execution
Jan 2000 £33
Managing Corporate Reputation
Oct 1999 £95
Internal Communications
Oct 1999 £95
Improving Marketing Effectiveness in Digital Age
Jun 1999 £100

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