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Books - Marketing & Sales

The selection of Marketing and Sales books available in this section cover titles on Communication, PR, Customer Service Management as well as Marketing and Sales.

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Title Date Price
Marketing New Edn
Oct 2008 £40
Sponsored-Blogging
Opportunities for Pay-for-Post Marketing
Jul 2008 £495
Worldwide Collaborative Applications 2007 Vendor Shares
A Look at Revenue by Submarket
Jun 2008 £1,745
Making the Connections
Using Internal Communication to Turn Strategy into Action
Jun 2008 £30
Global Hypermarkets & Super Centers
May 2008 £180
Timing The Market
How to Profit in Bull and Bear Markets
Feb 2008 £23
Communicating Strategy
Feb 2008 £25
Its When You Sell That Counts
Feb 2008 £25
Market Research in China
Jan 2008 £295
Bank IT Strategies in Enterprise Risk Management
(Technology Focus)
Jan 2008 £1,000
Customer Relationship Management Software Spending through 2012 in Insurance North America (Databook)
Jan 2008 £695
Customer Relationship Management Software Spending through 2012 in Insurance Western Europe (Databook)
Jan 2008 £695
Marketing Research and Public Opinion Polling in the US
Jan 2008 £325
Retail Banking
Oct 2007 £17
How to Manage and Motivate a Sales Team
Jun 2007 £75
Advanced Sales Techniques
Jun 2007 £75
7 Key Sales Skills
Jun 2007 £75
Goals for Successful Marketing Executives
Leading CMOs on Knowing Your Customer, Creating a Vision, and Establishing and Setting Companywide Goals
Dec 2006 £25
Salesmanship for Attorneys
Building Your Practice Using Successful Sales Strategies from Corporate America
Dec 2006 £25
Managing the Marketing Team
Top CMOs on Inspiring Team Members, Building a Creative Environment, and Setting and Achieving Goals
Nov 2006 £50
Public Relations Client Strategies
Top PR Executives on Enhancing Brand Value,Developing Communication Strategies,and Understanding Customer Needs
Nov 2006 £25
Communicating Without Words
Oct 2006 £99
How to Manage a Successful Press Conference
Oct 2006 £29
The Handbook of Customer Satisfaction and Loyalty Measurement
Oct 2006 £75
Core Communication Skills (Four DVD Set)
Oct 2006 £380
Creating a Strategic Marketing Plan for Your Company
Leading CMOs on Articulating a Vision, Evaluating Financial Metrics, and Ensuring Brand Success
Oct 2006 £50
Public Relations Leadership Strategies
Leading CEOs on Developing a Leadership Plan, Making a Direct Financial Impact, and Adding Value for a Company
Aug 2006 £25
Strategies of Successful Advertisers
Top Executives on Fostering Client Relations, Connecting with Consumers, and Earning a Top-Tier Marketplace Reputation
Jul 2006 £25
Purchasing Performance
Measuring, Marketing and Selling the Purchasing Function
Jun 2006 £55
Capital Market Campaigning
The Impact of NGOs on Companies, Shareholder Value and Reputational Risk
Apr 2006 £85
The Marketing Executive's Best Practices Collection
Mar 2006 £500
Marketing and Multicultural Diversity
Feb 2006 £55
Improving Marketing ROI
Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact
Feb 2006 £25
International Advertising
Successful Advertising Techniques from Agencies around the Globe
Oct 2005 £50
Succeeding as a Marketing Executive
Top CMOs Offer Strategies for Becoming a Leader in Marketing
Sep 2005 £25
Leading a Marketing Team
Top Executives on Designing & Implementing Strategic Marketing Initiatives
Jul 2005 £25
Sales and Service Turn-Offs
Jun 2005 £75
Rethinking Marketing
Jun 2005 £75
Marketing Best Practices
Marketing Executives from Bank of America, Porsche, and More on Brand Management, Customer Awareness & Developing Strategic Initiatives
Jun 2005 £25
The Spirit of Service
Jun 2005 £75
7 Steps to Improving Communication
Jun 2005 £75
John Clare's Guide to Media Handling
May 2005 £17
International Public Relations
Successful PR Techniques for Use in Major Markets Around the Globe
Mar 2005 £110
Marketing Planning for Financial Services
Feb 2005 £75
Media Relations Measurement
Determining the Value of PR to Your Company's Success
Nov 2004 £40
Measuring Customer Service Effectiveness
Oct 2004 £48
Brand Planning for the Pharmaceutical Industry
Jul 2004 £95
How to Market Design Consultancy Services
Finding, Winning, Keeping and Developing Clients
Apr 2004 £33
How to Measure and Manage Your Corporate Reputation
Feb 2004 £48
Sales Training Handbook
Jul 2001 £60
Direct Marketing
Strategy, Planning, Execution
Jan 2000 £33
Improving Marketing Effectiveness in Digital Age
Jun 1999 £100

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