| Product Code | IDC06191 |
|---|---|
| Publication Date | January 2009 |
| Publisher | IDC |
| Product Type | Report |
| Pages | 95 |
This study, which is a translation of the Japanese report IDC #<A href=
"/getdoc.jsp?containerId=J8390105">J8390105</A>, analyzes the 2007 investment performance of the Japan solutions market as well as provides forecasts from 2008 to 2012. In 2007, the single deployment of customer relationship management (CRM) functions, such as sales force automation (SFA) and marketing, expanded. Moreover, the deployment of software as a service (SaaS)-CRM is making good progress. Customers' needs in terms of products and services diversify each year. Upon the basic approach of systemized vertical-divisional functions, such as SFA, marketing, customer service, and contact center, flexible approaches to the customers' changing requests are becoming difficult.
"There are three points that need to be conducted by solution vendors, such as marketing functional enhancement, skilled-up technologies, and continuous system improvement support," says Rinako Suzuki, research analyst, Software, IDC Japan.
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