Improving Marketing ROI
Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact
| Publication Date | February 2006 |
|---|---|
| Publisher | Aspatore |
| Product Type | Book |
| Pages | 144 |
| ISBN Number | 1596224347 |
| Product Code | ASO00159 |
Summary
Litigation Prosecution & Defense is an authoritative, insider's perspective on the complex issues involved in litigating cases. Featuring department heads, group chairs, and leading partners representing some of the nation's top firms, this book provides a broad yet comprehensive overview of the steps involved in ensuring the best Planning & Strategy is determined for prosecuting or defending your case. From managing dispute resolution to selecting litigation counsel for complex, these authors articulate the steps involved for both the attorney and client to prepare for litigation. The different niches presented and the breadth of perspectives represented by these outstanding authors enable readers to get inside some of the great legal minds of today, as experts offer up their thoughts around the keys to success. To gain a greater understanding of what separates unsuccessful litigators from successful litigators, Litigation Prosecution & Defense is truly an indispensable resource.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
Chapters include:
- 1. L. Clifford Craig, Chairman of Litigation Practice Group, Taft, Stettinius & Hollister LLP - "PREPARATION: THERE IS NO SUBSTITUTE";
- 2. Samuel S. Fields, Counsel, Ruden, McClosky, Smith, Schuster and Russell, P.A. - "REFLECTIONS ON A PROFESSION I (STILL) LOVE";
- 3. David Foster, Partner, Bullivant Houser Bailey - "HOW TO SURVIVE YOUR LITIGATION EXPERIENCE: A GUIDE FOR THE CLIENT";
- 4. Norman C. Ankers, Partner, Chairman of Litigation Practice Group, Honigman Miller Schwartz and Cohn LLP - "FIGURING OUT WHERE THE CLIENT WANTS TO GO AND HOW TO GET THEM THERE";
- 5. Scott K. Reed, Chairman of Litigation Practice Group, Fitzpatrick, Cella, Harper & Scinto - "SELECTING LITIGATION COUNSEL FOR A STRATEGICALLY CRITICAL CLIENT";
- 6. James Ruh, Partner, Holme Roberts & Owen LLP - "STEP-BY-STEP LOOK AT DEFENDING THE CLIENT";
- 7. Elizabeth J. Sher, Administrative Director, Litigation Department, Pitney Hardin LLP - "PRACTICE MADE PERFECT: THE ART OF LITIGATION";
- 8. David L. Harris, Member of the Firm, Lowenstein Sandler PC - "THE LIFE OF A TRIAL ATTORNEY: A BRIEF OVERVIEW";
- 9. Mark R. Beebe, Practice Group Leader, Adams and Reese LLP - "BUILDING STRONG RELATIONSHIPS WITH CLIENTS AND FELLOW PROFESSIONALS".
Content
See Above.
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Delivery Details
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