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Books - Marketing

A wide selection of professional and practical marketing books covering various channels and subjects within B2B and B2C marketing.

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Title Date Price
Marketing New Edn
Oct 2008 £40
Goals for Successful Marketing Executives
Leading CMOs on Knowing Your Customer, Creating a Vision, and Establishing and Setting Companywide Goals
Dec 2006 £25
Managing the Marketing Team
Top CMOs on Inspiring Team Members, Building a Creative Environment, and Setting and Achieving Goals
Nov 2006 £50
Strategies of Successful Advertisers
Top Executives on Fostering Client Relations, Connecting with Consumers, and Earning a Top-Tier Marketplace Reputation
Jul 2006 £25
Purchasing Performance
Measuring, Marketing and Selling the Purchasing Function
Jun 2006 £55
The Marketing Executive's Best Practices Collection
Mar 2006 £500
Marketing and Multicultural Diversity
Feb 2006 £55
Improving Marketing ROI
Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact
Feb 2006 £25
International Advertising
Successful Advertising Techniques from Agencies around the Globe
Oct 2005 £50
Leading a Marketing Team
Top Executives on Designing & Implementing Strategic Marketing Initiatives
Jul 2005 £25
Rethinking Marketing
Jun 2005 £75
Marketing Best Practices
Marketing Executives from Bank of America, Porsche, and More on Brand Management, Customer Awareness & Developing Strategic Initiatives
Jun 2005 £25
Marketing Planning for Financial Services
Feb 2005 £75
Brand Planning for the Pharmaceutical Industry
Jul 2004 £95
How to Market Design Consultancy Services
Finding, Winning, Keeping and Developing Clients
Apr 2004 £33
Improving Marketing Effectiveness in Digital Age
Jun 1999 £100

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