The Marketing Executive's Best Practices Collection

This collection of over 1,100 pages of Chief Marketing Officer best practices is the most definitive resource ever assembled for marketing executives. The collection features the largest collection ever of best practices on marketing management strategies, available exclusively in this collection - the chapters are written by CMOs of companies such as Coca-Cola, Yahoo!, Unilever, ABC, Allstate, Mitsubishi Motors, Lucent Technologies, Pepsi, Time Warner, Lands' End and more. Within these pages lies a wealth of critical information, which every marketing executive should have at their fingertips - and is guaranteed to make an immediate impact and pay for themselves time and again. In addition, the collection features examples of 50+ specific marketing and media purchasing strategies employed by top CMOs, as well as a plethora of expert analysis and indispensable advice on negotiation points and tactics, guaranteed to have a significant impact on decisions that affect the bottom line of your company.

The collection includes two executive style binders with approximately 1,100 pages of text, a detailed index sorted by topic, company and keywords, and a CD-ROM with all the content in PDF for easy reference on your computer.

The collection features topics such as the following (some from previous books and reports published by Aspatore, others found only in this collection, all exclusively from Aspatore Books - at a discount of over 50% off normal pricing):

• Michael Benson, Senior Vice-President, Marketing, ABC Primetime Entertainment - Creating a Successful Brand in Broadcasting
• Siisi Adu-Gyamfi, Vice-President, Marketing, Eaton Corporation - Avoiding Landmines and Gaining Valuable Customers
• Joseph Tripodi, Senior Vice President & Chief Marketing Office, Allstate Insurance Company - CMO: Providing the Consumer a Seat in the Boardroom
• Ian Beavis, Senior Vice President, Marketing & Public Relations, Mitsubishi Motors - Connecting with Consumer Needs
• Jacqueline Rhinehart-Watley, Senior Vice President, Marketing, Universal - Motown Records - Establishing a Successful Brand
• John P. Giere, Chief Marketing Officer, Lucent Technologies - Structuring Talent to Deliver Successful Marketing Campaigns
• Marci Kleinsasser, Vice President, Marketing & Communications, Coverall Cleaning Concepts - Driving Innovation in Marketing
• Paul A. Sellers, Executive Director, Marketing Division, Hyundai Motor America - Recognizing Growth Areas
• Stephen Quinn, Chief Marketing Officer, Frito-Lay Division of PepsiCo - Delivering Value and Driving Growth
• Steven Settelmayer, Vice President, Sales & Marketing, Neff Rental - Managing Relationships and Staying Consumer-Focused
• Bruce Eskowitz, President & CEO, Clear Channel Entertainment Properties - Marketing Live Entertainment
• Alison Jones, Senior Vice President, Marketing, Patelco Credit Union - A Path to Success
• Don C. Burkman, Vice President of WW Sales, Customer Service, Marketing and Planning & Strategy, SCP Global Technologies - Goal-Oriented Strategies to Maximize Success
• Ed Whitehead, Chief Marketing Officer, Lands' End - Adding Value and Understanding CRM in the Retail Industry
• John Partilla, President, Global Marketing, Time Warner - Strategies for Global Marketing
• Steven C. Jones, Chief Marketing Officer, The Coca-Cola Company - Connecting with Consumer Needs
• T. Michael Glenn, Executive Vice-President, Marketing Development & Corporate Communications, FedEx Corporation - Staying Customer Focused
• Karen Edwards, Vice-President, Brand Marketing, Yahoo! - Building an Internet Mega-Brand
• Michael Linton, Senior VP, Strategic Marketing, Best Buy - Making Sure the Consumer Has a Seat At the Table
• Jody Bilney, Senior Vice-President, Brand Management & Marketing Communications, Verizon - Building a Powerful Marketing Engine
• John Hayes, Executive Vice-President, Advertising & Global Brand Management, American Express - How Brands and Marketing Are Evolving Together
• Richard Rivers, Senior Vice-President, Home & Personal Care Division, Unilever - Marlboro Friday: Branding a Product
• Richard Costello, Manager, Corporate Marketing Communications, General Electric - Providing Choice
• Tim Brosnan, Executive Vice-President Business, Major League Baseball - Turning a Brand Into a National Pastime
• R. Eric McCarthey, Senior Vice President, National Sales and Marketing, Coca-Cola Fountain - Strategies for Successful Sales
• Graeme Gordon, Vice President, Marketing, Mattress Giant Corporation - Doing More with Less
• Charles W. Ellis, Executive Vice President & Chief Marketing Officer, Time Warner Cable - The Importance of Customer Value Creation
• Ginoris Lpez-Lay, Senior Vice President & Director, Strategic Planning and Marketing, Banco Popular - Ensuring Brand Management
• Catherine P. Bessant, Chief Marketing Officer, Bank of America - Twenty-First-Century Marketing: Part Art, Part Science, All Business
• Timothy J. Mahoney, Vice President, Marketing, Porsche Cars North America, Inc. - Working on a Great Brand...There Is No Substitute
• Gregory A. Devou, Executive Vice President and Chief Marketing Officer, CareFirst BlueCross BlueShield - Leadership: The Brand, The Plan, The Organization
• Louise Chickering, Vice President, Marketing and Communications, Corrections Corporation of America - The Role of Marketing in Private Corrections Management
• Ellen Miller-Sonet, Vice President, Marketing, Memorial Sloan-Kettering Cancer Center - Learning from Customers
• Larry L. Mast, Executive Vice President and Chief Marketing Officer President and Chief Executive Officer, The Penn Mutual Life Insurance Company Hornor, Townsend & Kent, Inc. - Examining Marketing from All Sides
• Steven J. Patterson, Vice President, Marketing, Southern States Cooperative - The ABCs of Customer Relations Management
• Steve Nelson, Vice President, Marketing, GNC - Communicating Your Niche as a Specialty Retailer
• Marge Breya, Senior Vice President and Chief Marketing Officer, BEA Systems - Creating Awareness
• Kathleen S. Reichert, Vice President, Marketing and Communications, A.T. Kearney - Inside Professional Services Marketing
• Sean S. Sweeney, Executive Vice President and Chief Marketing Officer, Philadelphia Insurance Companies - A Road Map to Common-Sense Marketing
• Omar Barraza, Director of Marketing, Dot Hill Systems Corp. - Planning and Executing Marketing Initiatives
• Stewart Schaffer, Chief Marketing Officer, Lazydays RV Center - Effective Marketing Strategies for a Radically Changing World
• Cathy L. Lewis, Senior Vice President, Marketing, IKON Office Solutions - Charting Direction, Driving Growth, and Managing the Brand
• Richard J. Seif, Vice President of Sales and Marketing, The Lincoln Electric Company - A Sound, Simple Planning & Strategy
• Thomas H. Hansen, System Vice President, Planning & Strategy & Business Development, Provena Health - Marketing in the Health Care Industry
• Ed Herbert, Vice President, Mountain States Health Alliance - Being a Servant Leader
• Theresa McLaughlin, Executive Vice President, Citizens Financial Group - More than Marketing
• Sharon Jenkins, Senior Vice President, Marketing & Communications, SCANA Corporation - Marketing Leadership and the Bottom Line
• Dr. Lawrence D. Thompson, Senior Vice President & Chief Global Marketing Officer, LexisNexis - Understanding the Big Picture
• Sean Fanning, Senior Vice President, Marketing & Communications Worldwide, Avnet - It's All About Results
• Arun Sinha, Chief Marketing Officer, Pitney Bowes Inc. - The Value of Brand
• Thomas Nightingale, Vice President, Corporate Marketing, Schneider National Inc. - Anticipating the Elements of Risk
• Todd VanderVen, VP and General Manager, Programs, Marketing, and Business Development, Kodak Health Group - Marketing from a Strategic Standpoint
• Jeffrey L. Bowlby, Senior Vice President, Chief Marketing Officer, ProAssurance Corporation - Maintaining the Corporate Vision
• Scott Fuson, Chief Marketing Officer, Dow Corning Corporation - The Value is in the Paradox
• DeAnne R. Anderson Boegli, National Brand Manager, TDS Telecom - Delighting Our Customers
• Marc Lepere, Executive Vice President and Chief Marketing Officer, Euro RSCG Worldwide - Execution is Everything
• Anne L. Nelson, Chief Marketing Officer, Ameritrade Holding Corp. - Key Marketing Best Practices
• Mark Killen, Senior Vice President, Corporate and Product Marketing, American Century Investments Inc. - Steps to Becoming a Successful Marketing Executive
• Edward P. Carroll Jr., Vice President, Sales Promotion and Marketing, Carson Pirie Scott & Co. - You Must Love the Business
• Susan Huberman, Chief Marketing and Customer Officer, Iomega Corporation - A Customer-Centric Marketing Function
• Michael Distefano, Vice President, Global Marketing and Communications, Korn/Ferry International - Being the Leader in Leadership Marketing
• Mitchell Johnson, Senior Vice President, Marketing and Planning, Memorial Health System - Executive Leadership in Marketing
• Andrew Ceccon, Chief Marketing Officer, OnlineBenefits Inc. - Marketing is Everywhere
• Jordi Ferre, Vice President, Sales and Marketing, Wise Foods Inc. - Standing Out in a Crowd
• Gina Lombardi, Senior Vice President, Marketing and Product Management, QUALCOMM - Lessons Learned from QUALCOMM and the BREW Solution
• Jim Karrh, Chief Marketing Officer, Mountain Valley Spring Company - Reenergizing a Company and Brand
• Larry C. Holmberg, Senior Vice President, Sales, Marketing & Customer Support, Agilent Technologies, Inc. - Selling Globally: What Matters?
• Michael Sadler, Vice President, Worldwide Sales, Micron Technology, Inc. - Managing & Maintaining Client Relationships
• Dale R. Pilger, Senior Vice President, Global Original Equipment Sales, Application Engineering, Marketing, & Asia Pacific Operations, Federal-Mogul Corporation - A Business Perspective of Sales
• Carol J. Johnson, Senior Vice President, Global Sales, Kelly Services, Inc. - Planting the Seeds to Grow Successful Relationships with Clients
• Eric Naroian, Executive Vice President, Worldwide Sales & Marketing, Sanmina-SCI Corporation - Executive Level Selling
• Allan Domb, Owner, Allan Domb Real Estate - Selling Real Estate: Windows of Opportunity
• Harry J. Harczak, Jr., Executive Vice President, Sales, CDW Corporation - Providing Superior Customer Service
• Richard E. Gotham, Executive Vice President, Sales & Marketing, Boston Celtics (Banner Seventeen LLC) - Generating Sales in the Sports Industry
• Charles Wayne Dickinson, Executive Vice President, Sales, MBCI, a Division of NCI Building Systems, Inc. - Finding & Keeping New Customers
• Todd Gibby, Senior Vice President, Sales, Blackboard Inc. - Built for Success
• Richard Nickson, Vice President, North American Sales, Linear Technology Corporation - Creating a Dynamic Sales Team
• Rance Masheck, Vice President, Sales, Whitney Information Network - Moving Forward Effectively in Sales
• Ralph Breslauer, Executive Vice President, Global Sales & Marketing, Concerto Software - A Practical Look at Sales and Marketing Leadership Strategies
• David Abrahamson, Chief Marketing Officer & Vice President, Sales, Internap Network Services Inc - Sales: A Blend of Science and Art
• Andrew P. Gallina, Vice President, Marketing and Chief Marketing Officer, Kirkland's Home - The Role of a Marketing Executive
• Annemarie Healy, Marketing Manager, Starmark International - Making a Financial Impact
• Jarvis Cromwell, Senior Vice President and Managing Director of Marketing, Thomson Financial - Framing the Challenge: The Need for a New Performance Management Approach to Marketing
• Pam Brock, Vice President, Marketing and Strategic Planning, Poudre Valley Health System - Health Care Marketing: It's Not About Marketing
• Alan Kerzner, Corporate Vice President, Marketing, Hartz Mountain - Principles of an Outstanding Marketing Department
• Lolly D. Becker, Chief Marketing Officer, Vinson & Elkins LLP - It's All About Us!
• Perry Hines, Senior Vice President and Chief Marketing Officer, Irwin Mortgage Corporation - Marketing in the Mortgage Industry
• James P. Frain, Executive Vice President and Chief Marketing Officer, Chico's FAS Inc. - Providing Growth for the Company
• Lisa Johnson, Vice President, Marketing, TechTarget - Being a Marketing Executive: An Art, Not a Science
• Kristen Micheletti, Director, Marketing and Communications, Saint Alphonsus Regional Medical Center - Balancing Creativity, Analytical Skills, and Organization
• Claudia M. Freeman, Director, Marketing and Communications, Cadwalader, Wickersham & Taft LLP - Marketing Legal Services
• Richard K. Howe, Chief Marketing Officer, Acxiom Corporation - The Changing Face of Marketing