Marketing New Edn
| Publication Date | October 2008 |
|---|---|
| Publisher | Global Professional Pub. |
| Product Type | Book |
| Pages | 412 |
| ISBN Number | 978-1-84516-359-1 |
| Product Code | GPP00028 |
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Summary
This is a complete review of the key concepts and current thinking in marketing management. On the practical side it shows how to develop an understanding of customers and markets and then develop a relationship between the product provider and the customer. Readers will also learn to distinguish between the different marketing strategies adopted by, or necessary to, different types of organisations.
Content
- Corporate strategy
- Strategic marketing
- Marketing management and planning
- Service marketing management
- Consumer buyer behaviour
- Organisation buying behaviour
- Marketing segmentation, targeting and positioning
- Marketing information and research
- Product management
- Marketing communications
- Price
- Channel management
- Extended marketing mix
- Relationship marketing
- Index
Delivery Details
PRINT/CD-ROM:
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