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The Marketing Strategy Desktop Guide

Publication Date September 2003
Publisher Thorogood Publishing
Product Type Book
Pages 264
ISBN Number 1 85418 491 1
Product Code TGD00039
Buy this product or for assistance call +44 20 7060 7474

Summary

'The Marketing Strategy Desktop Guide' addresses a comprehensive range of key issues and sets out the strategies, tools and techniques that every business owner or manager needs in order to build and then implement a successful competitive marketing strategy. Packed with up to date examples, charts, checklists, summaries and special tips, the book contains a host of valuable case histories. This is an indispensable title for any marketing, brand, product, or market development professional.

Content

  • 1. How To Manage Marketing In The New Millennium
  • 2. How To Manage Your Marketing Strategy (Part 1)
  • 3. How To Manage Your Marketing Strategy (Part 2)
  • 4. How To Manage Your Competitor Intelligence
  • 5. How To Manage Your Strategic Marketing Plan
  • 6. How To Manage Your Markets: The Power Of Segmentation
  • 7. How To Manage Your Product Strategy
  • 8. How To Manage Your Communications Strategy
  • 9. How To Manage Your Pricing Strategy
  • 10. How To Manage Your Distribution Strategy
  • 11. How To Manage Your Marketing Strategy In The Interent Age
Delivery Details

PDF:Delivered by email within 2 to 48 hours of placing the order (Mon-Fri)

PRINT/CD-ROM:Despatched within 2 to 5 working days.

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