Rethinking Marketing

Running Time: 15 minutes

The films in the Learning a la Carte film series, which is part of the larger TakeAway Training series, describe fresh challenges, innovative solutions and give informed insights into the future of work. Featuring discussions between psychologist Peter Quarry and leading international experts, these programmes are ideal for learning centres, training sessions and managers' own bookshelves.

This film features one of the UK's most successful advertising and marketing gurus describing the basics of marketing. Uncover the emerging trends driven by changes in the market place and technology. Key learning points include: trends affecting marketing; core skills needed for marketing; marketing professional services; how to differentiate your product; how innovation in marketing affects the marketplace. The programme features psychologist Peter Quarry, interviewing David Abraham, Chief Operating Officer, St Luke's, UK.