North American Mobile CRM Markets - Investment Analysis

Publication Date	September 2008
Publisher	Frost & Sullivan
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	FRS00225

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Summary

This research service from the Mobile CRM business and financial services group highlights growth sectors of notable interest and also provides a comprehensive financial analysis of the leading Mobile CRM firms. This study presents a broad outline of the current Mobile CRM industry, highlighting major market and financial trends with an emphasis on seven growth segments, namely, Mobile Field Sales Automation (MFSA) and Mobile Field Service Management (MFSM).

Content

Executive summary
- Executive summary
  - Executive summary
Introduction and methodology
- Introduction and methodology
  - Introduction
  - Methodology
Industry fundamentals
- Industry fundamentals
  - Industry overview
  - Mobile crm architecture
  - Msfa
  - Mfsm
  - Industry dynamics
  - Supporting segments
- Investment analysis
  - Investment themes
  - Sector score card
  - Growth monitor
Financial benchmarking analysis
- Frost & sullivan mcrm universe
  - Industry classification
- Industry profitability analysis
  - Operating profit margin
  - Selling general and administrative expenses to sales
  - Research and development expenses to sales
  - Net profit margin
  - Comparison of margins and cosg
  - Price to innovation
  - Revenue per employee
- Balance sheet analysis
  - Current ratio
  - Fixed cost analysis
  - Goodwill analysis
- Valuation
  - Historical/current mergers & acquisition and valuation
  - Venture capital score card
  - Venture opportunity score card