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Strategy Formulation in Entrepreneurial Firms

Publication Date November 2007
Publisher Ashgate Publishing
Product Type Book
Pages 224
ISBN Number 9780754647928
Product Code ASH00406
Strategy Formulation in Entrepreneurial Firms
Price

£55.00
approximately: $103 | €70

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Summary

This book is concerned with strategy formulation issues in the relatively neglected field of entrepreneurial firms. It raises questions, such as what is the strategic role of entrepreneurship in small businesses? How does the top management in small firms perceive the processes associated with strategy formulation? How are business strategies formulated and implemented in SMEs and importantly, are there lessons that can be learnt by large corporations from the smaller ones? Using a sample covering a wide range of entrepreneurial firms in the UK, the author addresses the lack of strategic thinking in the management of small firms and provides recommendations for effective strategic management processes.

Content

  • Preface
  • Introduction to strategy and entrepreneurship
  • Strategy formulation in small and medium sized enterprises
  • Researching strategy
  • Data analysis and major findings
  • Strategic entrepreneurship
  • Crafting strategy and environmental context
  • Final lessons and conclusion
  • Index.