Advertising Growth Trends

Advertising Growth Trends, published annually, gives information on publicly owned corporations that spend on advertising. Each company's historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, the percent of advertising the company expended in relation to the total spending by all companies with the same SIC, inflation adjusted sales for each of the last five years and the percent share of sales over the SIC. The average annual percent change over the five year period in spending, sales and shares are also displayed. Measures of profitability and effectiveness of the company's advertising expenditures are shown along with What-If scenarios and Management By Objective values for the next calendar year.