Advertising Agencies in China

The IBISWorld Advertising Agencies in China industry report consists of companies primarily engaged in creating paid advertising campaigns for clients and the placement of these advertisements in periodicals, newspapers, billboards, shop window, the Internet, radio and television, and other media. They provide a full range of services, including consultation, creative talent services, production of advertising materials and media planning. The Advertising Agencies Industry does not include video production or advertising models. This report defines industry revenue to be the sum of industry participants' advertising revenue rather than billings. Advertising revenue is also used as the basis for the selection of the major players within this industry. Billings, or advertising turnover, refers to the advertising agents' actual revenue from advertising planning, designing, producing, publishing factoring and other businesses relating to advertising. Part of the billings will be paid to media such as TV stations and newspapers for advertising publishing. Advertising revenue refers to billings after deducting expenses paid to media for advertising publishing. It is the taxable income amount for advertising agents.