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Advertising Agencies in the UK
IBISWorld Industry Report

  • Publication Date:September 2012
  • Publisher:IBISWorld
  • Product Type: Report
  • Pages:28

Advertising Agencies in the UK IBISWorld Industry Report

Advertising agencies provide advice, creative services and production and placement of advertising material across a range of media including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies and media sales representation.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

  • ABOUT THIS INDUSTRY
    • Industry Definition
    • Main Activities
    • Similar Industries
    • Additional Resources
  • INDUSTRY AT A GLANCE
  • INDUSTRY PERFORMANCE
    • Executive Summary
    • Key External Drivers
    • Current Performance
    • Industry Outlook
    • Industry Life Cycle
  • PRODUCTS & MARKETS
    • Supply Chain
    • Products & Services
    • Major Markets
    • Globalisation & Trade
    • Business Locations
  • COMPETITIVE LANDSCAPE
    • Market Share Concentration
    • Key Success Factors
    • Cost Structure Benchmarks
    • Barriers to Entry
  • MAJOR COMPANIES
  • OPERATING CONDITIONS
    • Structural Risk Index
    • Investment Requirements
  • KEY STATISTICS
    • Industry Data
    • Annual Change
    • Key Ratios
  • JARGON & GLOSSARY
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