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Analyzing the Global Advertising Industry

Publication Date April 2009
Publisher Aruvian's R'search
Product Type Report
Pages 85
ISBN Number not applicable
Product Code ARU00383

Summary

The global advertising industry is showing definite signs of a recovery, after one of the worst-ever slumps in advertising. Media-buying firms, TV broadcasters and radio and billboard companies are making positive noises a

Content

  • A. Executive Summary
  • B. Profiling the Global Advertising Industry
    • B.1 Industry Definition
    • B.2 Industry Synopsis
    • B.3 Industry Segmentation
    • B.4 Competition in th
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