Chief Marketing Officers Professional Survey

Undeniably, the marketing landscape is changing more rapidly than ever before.

The Digital Decade" has and continues to transform the way that brands need to interact with customers (and vice versa) right through from the loyal advocates to the prospective and the lapsed. From Push to Pull marketing, from Interruption to Engagement, from the death of traditional media to the 'consumer as editor' phenomenon, marketers have to work harder, become smarter and more crucially, understand the ways in which consumers engage with, process and consume marketing messages in the digital decade.

Surprisingly, very little research information exists on the contemporary issues, attitudes, perceptions and expectations facing these senior executives, moreover, how these are changing over time.

Utilising our extensive global database of 1 million+ senior marketing contacts, we are now offering a bi-annual CMO survey which gauges executive sentiment on key issues pertinent to marketing in a modern day context.