Exhibitions & Conferences

2009 UK - Market Report

Publication Date	July 2009
Publisher	Key Note
Product Type	Report
Pages	127
ISBN Number	not applicable
Product Code	KEY00178

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Summary

The exhibitions and conferences industry has previously been able to resist economic fluctuations, because of the role it plays across all industry sectors. As one sector has declined, another has grown in importance, with services and technology, for example, taking the space left by manufacturing.

The economic recession of 2008 and 2009, however, has affected the exhibitions and conferences industry itself. Marketing budgets have been cut across the board, and travel and accommodation costs have been curtailed. With sales in drastic decline, and no hope of recovery in the foreseeable future, some industry sectors see little point in continuing to exhibit. This has led to reductions in exhibitor and visitor numbers and the replacement of conferences with other, less costly forms of communication.

Key Note estimates the value of the conference sector at £6.46bn in 2008.
It is difficult to provide an exact value for the total UK exhibitions and conferences market, but there are sufficient data to show that, although the industry grew in 2007, its value was reduced by the economic crisis in 2008. Like many other industries, it faces further challenges in 2009.

Exhibition and conference organisers, and venue owners, are taking a hard look at their businesses. Some are reorganising themselves, with job losses being an inevitable consequence. However, despite lower visitor numbers and fewer exhibitors, organisers are working hard to make their shows more efficient and better value for their clients. The extravagances that have been seen in recent years have been curtailed somewhat, but trade shows, in particular, remain an essential platform for many companies.

The vigour of the exhibitions and conferences industry is also seen in its ability to serve new markets, whether they be in the UK or overseas. The experience of the UK industry is valued by emerging economies in the
Middle East and the Far East, in particular.

The industry has frequently proved its ability to meet new challenges.
One of the most important recent trends has been the move towards more sustainable events and the introduction of a new British Standard expressly designed to address environmental issues within the exhibitions and conferences industry. Organisers and venues have enthusiastically embraced the new measures, looking at ways in which they can recycle and reuse the materials they use, and increase their energy efficiency.

Exhibitions and conferences occupy a middle ground between sales and marketing, and live events - whether they be exhibitions, conferences, product launches or awards ceremonies - will always be in demand,

because they satisfy the need for face-to-face contact. This, coupled with a robust underlying infrastructure, which includes effective representation through a number of industry associations, will enable the industry to emerge from the current recession as strong as it has always been.

Content

Executive Summary
1. Market Definition
- REPORT COVERAGE
- Exhibitions
- Conferences
- MARKET SECTORS
- Exhibitions
- Conferences
- Conference Venues
- MARKET TRENDS
- Economic Downturn
- Table 1.1: The UK Tourism Market by Volume and Value (million, £bn and %), 2008
- Becoming Greener
- Developing Technology
- Extending the Brand
- Sponsorship
- Reducing Lead Times
- ECONOMIC TRENDS
- Population
- Table 1.2: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
- Gross Domestic Product
- Table 1.3: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2004-2008
- Inflation
- Table 1.4: UK Rate of Inflation (%), 2004-2008 Unemployment
- Table 1.5: Actual Number of Unemployed Persons in the UK (million), 2004-2008
- Household Disposable Income
- Table 1.6: UK Household Disposable Income per Capita (£), 2004-2008
- MARKET POSITION
- The UK
- Position Within the UK Marketing Mix
- Table 1.7: UK Advertising Expenditure by Sector at Current Prices (£m), 2003-2007
- Position Within Business Tourism
- Table 1.8: Number of Business Visits to the UK by Purpose of Visit (number and %), 2005-2008
- Overseas
- Exhibitions
- Table 1.9: Leading European Exhibition Venues by Gross Exhibition Area (indoor square metres), 2009
- Table 1.10: Leading European Exhibition Venues by Number of Exhibitors and Number of Visitors, 2006 and 2007
- Conferences
- Table 1.11: The Top Ten Destination Countries for Meetings (number and % of meetings), 2005-2007
- Table 1.12: The Top Ten Destination Cities for Meetings (number and % of meetings), 2005-2007
2. Market Size
- THE TOTAL MARKET
- Table 2.1: The Total Measurable UK Exhibitions and Conferences Market by Value (£m and %), 2006
- Table 2.2: The Total Measurable UK Exhibitions and Conferences Market by Value (£m), 2007 and 2008
- BY MARKET SECTOR
- Exhibitions
- Table 2.3: Leading UK Exhibition Organisers by Annual Turnover (£000), 2006 and 2007
- Number of Visitors
- Table 2.4: Leading UK Trade and Consumer Exhibitions by Number of Visitors, 2007 and 2008
- Exhibition Space Sold
- Table 2.5: Net Exhibition Space Sold in the UK (number, square metres and %), 2006 and 2007
- Conferences
- Number of Events
- Table 2.6: Number of Conferences Held in the UK (million), 2003-2007
- Figure 2.1: Number of Conferences Held in the UK (million), 2003-2007
- By Type of Venue
- Table 2.7: Average Number of Conferences Held in the UK Each Year by Type of Venue, 2005/2007
- By Type of Organiser
- Table 2.8: The UK Conference Market by Type of Organiser by Volume (%), 2003-2007
- Delegate Rates
- Table 2.9: Changes in Delegate Day Rates Achieved (% of respondents), Year Ending September 2008
- Table 2.10: Changes in Delegate Day Rates Achieved (% of respondents), Year Ending February 2009
- Table 2.11: Average Delegate Rates (£), 2003/2005-2006/2007 Market Value
- Table 2.12: The UK Conference Market by Sector by Value (£m), 2004-2008
- Figure 2.2: The UK Conference Market by Sector by Value (£m), 2004-2008
- Table 2.13: The UK Conference Market by Sector by Volume (million), 2007
3. Industry Background
- RECENT HISTORY
- Mergers and Acquisitions
- Events Industry Alliance Board Change
- Events Industry Shows
2012 Olympic Games
- NUMBER OF COMPANIES
- Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises in the Exhibitions and Conferences Industry by SIC Code, March 2008
- REGIONAL VARIATIONS IN THE MARKETPLACE
- Exhibitions
- Table 3.2: Number of Trade Exhibitions in the UK by Region (number and %), 2006 and 2007
- Conferences
- Table 3.3: The UK Conference Market by Type of Venue (number, % and £), 3-Year Average 2005/2007
- DISTRIBUTION
- London and South East
- South
- Wales and Midlands
- North
- Scotland
- Northern Ireland
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- KEY TRADE ASSOCIATIONS
- UK Associations
- Association of British Professional Conference Organisers
- Association for Conferences and Events
- British Association of Conference Destinations
- Eventia
- Events Industry Alliance
- Meetings Industry Association
- National Outdoor Events Association
- The Event Services Association
- International Associations
- European Cities Marketing
- European Major Exhibition Centres Association
- International Association of Exhibitions and Events
- International Congress & Convention Association
- Meeting Professionals International
- UFI: The Global Association of the Exhibition Industry
- TRADE PUBLICATIONS
- Trade Magazines
- Table 3.4: ABC-Audited Exhibition-Trade Magazines by Average Net UK Circulation (number of print copies), Year Ending June 2008
- Websites
4. Competitor Analysis
- THE MARKETPLACE
- MARKET LEADERS
- Table 4.1: The Top Ten UK Exhibition Organisers by Number of AEO 100 Exhibitions and Number of Visitors, 2006-2008
- Brand Events Ltd
- Centaur Media PLC
- Clarion Events Ltd
- DMG World Media (UK) Ltd
- Emap International Ltd
- Haymarket Exhibitions Ltd
- Ocean Media Group Ltd
- Reed Exhibitions Ltd
- UBM Information Ltd
- Upper Street Events
- THE TOP TEN TRADE AND CONSUMER EXHIBITIONS
- Trade Exhibitions
- Table 4.2: The Top Ten UK Trade Exhibitions by Number of Visitors, 2008
- Consumer Exhibitions
- Table 4.3: The Top Ten UK Consumer Exhibitions by Number of Visitors, Net Space Sold and Number of Exhibitors (number and square metres), 2008
- OUTSIDE SUPPLIERS
- Stanco Exhibitions
- International Lifting & Shipping
- Melville Exhibition & Event Services Ltd
- BMB Ltd
- ts.com Ltd/IRIS Ticketing Solutions
- Reeds Carpets
- Smyle Creative Ltd
- MARKETING ACTIVITY
- Main Media Advertising Expenditure
- Trade Exhibitions
- Table 4.4: Main Media Advertising Expenditure on Business Exhibitions, Conferences and Seminars by Brand (£000), Years Ending December 2007 and 2008
- Consumer Exhibitions
- Table 4.5: Main Media Advertising Expenditure on Exhibitions, Fairs and Fetes by Brand (£000), Years Ending December 2007 and 2008
- Trade Shows for the Exhibitions and Conferences Industry
- UK Events
- European Events
- National Meetings Week
- Industry Awards
- AEO Excellence Awards 2008
- Eventia International Awards 2009
- Eventia UK Awards 2008
- Exhibition News Awards
- Meetings Industry Marketing Awards
- TESA Event Industry Awards
5. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
6. Buying Behaviour
- INFLUENCES ON BUYING BEHAVIOUR
- Table 6.1: The Top Six Influences on the Meetings Industry by Type of Respondent
- (Europe, Middle East and Africa Region), 2009
- Table 6.2: Factors Influencing Buying Behaviour Within the Conferences Industry
- (% of respondents), 2008
- CONSUMER PENETRATION
- Table 6.3: Visitors to Major Attractions in Great Britain
- (% of British adults), Year Ending March 2008
7. Current Issues
- ECONOMIC RECESSION
- SWINE FLU
8. The Global Market
- THE INTERNATIONAL MEETINGS MARKET
- Table 8.1: The International Meetings Market by Continent by Volume (%), 2005-2007
- By Country
- Table 8.2: Number of International Meetings by Country, 2008 By City
- Table 8.3: Number of International Meetings by City, 2008
- EFFECTS OF THE RECESSION
- OPTIMISM AT EIBTM
9. Forecasts
- THE ECONOMY
- Population
- Table 9.1: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013
- Gross Domestic Product
- Table 9.2: Forecast Growth in UK Gross Domestic Product in Real Terms (%), 2009-2013
- Inflation
- Table 9.3: Forecast UK Rate of Inflation (%), 2009-2013 Unemployment
- Table 9.4: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013
- FORECASTS 2009 TO 2013
- Table 9.5: The Forecast Total Measurable UK Exhibitions and Conferences Market by Value (£m), 2009-2013
- Exhibitions
- Conferences
- Table 9.6: Forecast Change in the Number of Conferences by Type (% of respondents), 2009
- Table 9.7: The Forecast UK Conference Market by Sector by Value (£m), 2009-2013
- MARKET GROWTH
- Figure 9.1: The UK Conference Market by Value (£m), 2004-2013
- FUTURE TRENDS
10. Company Profiles
- Centaur Media PLC
- Conference Care Ltd
- Earls Court & Olympia Group Ltd
- Opex Exhibition Services Ltd
- Reed Exhibitions Ltd
- The National Exhibition Centre Ltd
11. Further Sources
- Associations
- General Sources
- Government Sources
- Other Sources
- Key Note Sources
- Key Note Research
- The Key Note Range of Reports