Loyalty Marketing: Attracting and Retaining Customers in Difficult Times

Publication Date	May 2009
Publisher	Euromonitor
Product Type	Report
Pages	33
ISBN Number	not applicable
Product Code	EUR01662

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Summary

Loyalty marketing has emerged as an integral part of the marketing strategies of retailers, travel groups and other service providers as they seek to maintain or expand their existing customer base in an ever more competitive environment. This briefing examines its place in marketing consumer goods and services in the downturn, citing innovate examples in core sectors like retail and tourism and gives an idea of what the future holds

Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage

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Content

Loyalty Marketing: Attracting and Retaining Customers in Difficult Times
Euromonitor International
May 2009
Contents
EXECUTIVE SUMMARY
Overview
Summary Types of Loyalty Programme
Market Drivers
Summary Factors Affecting Loyalty Marketing 2008
Key Trends
Outlook
INTRODUCTION
Definitions
History of Loyalty Marketing
MARKET DRIVERS
Economic Factors
- Table GDP Growth in Major Markets 2003-2008
Retail Trends
- Table Global Retail Sales 2003-2008
- Chart Largest Retail Markets 2008
- Chart Grocery Retailer Concentration in Developed Markets 2008
Summary World's Leading Retailers 2008
- Chart Global Penetration of Selected Retail Formats 2003/2008
Travel Trends
- Table Airline Industry Challenges 2007
- Table Global Tourism Arrivals 2003-2008
Summary Selected Major Travel and Tourism Companies 2008
The Growing Importance of Data Mining
Changing Legislation
Increased Internet Usage
- Table Internet Shopping as a % Total Retail Sales by Market 2003/2008
Growing Use of Financial Cards
- Table Credit and Store Cards in Circulation 2003-2008
- Chart Top Ten Markets for Store Cards 2008
THE LOYALTY MARKET
Measuring Success
- Table USA: Frequent Shopper Programme Success Indicators 2008
- Chart UK: Penetration of Loyalty Schemes 2003-2008
- Chart UK: Penetration of Loyalty Schemes by Sector 2008
Loyalty Agency Developments
KEY TRENDS IN THE RETAIL SECTOR
Overview
Major Loyalty Programmes
Summary Selected Retailer Loyalty Programmes in Major Markets 2008
Coalition Schemes
Summary Selected Coalition Loyalty Programmes in Major Markets 2008
Credit Card Reward Programmes
Summary Selected Store and Credit Card Loyalty Programmes 2008
Growth in emerging markets
Summary Selected Major Coalition Loyalty Programmes in Emerging Markets 2008
Use of Data
- Table US: Information Collected Through Frequent Shopper Programmes 2008
- Table US: Ways of Leveraging Collected Data 2008
- Table US: Frequent Shopper Programme Benefits 2008
Loyalty and the Environment
Technology in Loyalty Marketing
Couponing
KEY TRENDS IN THE TRAVEL SECTOR
Overview
Company Activity
Summary Major Travel Company Loyalty Programmes 2008
Credit Card Loyalty Programmes
Summary Selected Credit Card/Travel Partnerships 2008
Reward Differentiation
Internationalisation
TRENDS IN OTHER SECTORS
Entertainment
Fuel
FUTURE OUTLOOK
Trends to Watch
- Chart Forecast Global GDP Growth 2008-2013
- Table Forecast Number of Personal Credit Cards and Store Cards in Circulation 2008-2013
Recommendations
Summary Key Success Factors in Loyalty Marketing