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Marketing Services in China
Industry Profile

  • Publication Date:September 2011
  • Publisher:Heernet Ventures
  • Product Type: Report
  • Pages:23

Marketing Services in China Industry Profile

Report Description

This 23 page report profiles the Marketing Services Industry in China. It covers market size and structure, Above the line and Below the line advertising, Public relations, Advertising agencies, Market research, Creative and digital agency services and Media planning and buying. The profile provides key information on major players in the industry including Charm Communications, China Mass Media Corporation, DDB China Group, Dentsu Inc, GFK Group, Havas Sa, Interpublic Group, Omnicom Group, Publicis Groupe, Qin Jia Yuan Media Services Company, SEEC Media Group, Shaanxi Broadcast and TV Network Intermediary Co, Synovate, The Nielsen Company, TNS China, WPP Plc

Research Approach

Heernet Ventures` industry profiles provide an in depth and comprehensive analysis of a particular segment of the media and telecoms industry in a particular country. The profile covers industry size, structure, recent developments, competitive environment, major players and regulatory environment.

The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.

With a dedicated focus on the media, telecoms and technology industries, Heernet Ventures publishes research that is relevant, rigorous and comprehensive.

Target Audience

The reports are relevant for professionals in the following areas:

  • Industry professionals involved in areas such as strategy and business development;
  • Market research and advertising executives;
  • Advisors, consultants and investment bankers;
  • Private equity/venture capital investors;
  • Fund managers.
  • SECTOR OVERVIEW
    • Recent Industry Developments
  • SECTOR SIZE AND STRUCTURE
  • MAJOR PLAYERS / COMPETITIVE ENVIRONMENT
    • Charm Communications
    • China Mass Media Corporation
    • DDB China Group
    • Dentsu Inc
    • GFK Group
    • Havas SA
    • Interpublic group
    • Omnicom Group Inc
    • Publicis Groupe SA
    • Qin Jia Yuan Media Services Company Ltd
    • SEEC Media Group
    • Shaanxi Broadcast and TV Network Intermediary Co
    • Synovate
    • The Nielsen Company
    • TNS China
    • WPP Plc
  • REGULATORY ENVIRONMENT
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