Max India Limited-IT Sales Opportunities-2009

Headquartered in Delhi, Max India Limited is an India based company. The company has two main segments of operation as Business Investments and speciality Plastic products. The business investment segment has operations in a wide range of industry verticals including insurance, healthcare, clinical research, and healthcare staffing business along with treasury investments. The Specialty Plastic Products segment is a producer of packaging films supported with polymers of propylene, leather finishing transfer foils and other related products. Apart from India, the company also has its presence in other parts of the world such as Europe and North America. The major subsidiaries of the company include Max New York Life Insurance Company Ltd, Max Healthcare Institute Ltd, Max Medical Services Ltd, Alps Hospital Pvt. Ltd, Pharmax Corporation Ltd, Max Ateev Ltd and Max HealthStaff International Ltd.

Industry trends & drivers have a direct or indirect effect on the IT spending of all companies operating within the industry. For example - increase in sourcing from low-cost countries might influence the companies to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that the industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spending information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for the automotive industry.

Various company level developments & events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a 'demand score' for each product and service.

Using 'criticality scores' and 'demand scores' for various IT products and services, we have constructed the 'IT Sales Opportunity Map' for hardware, software, services & communications categories. These maps have been divided into four zones representing Level I, Level II, and Level III opportunity areas.

Level I opportunity areas have the highest scores and hence, there is a high probability that Max India Limited will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell. Level III opportunities have the lowest scores and hence, unlikely to sell.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enables salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.