Graphic Design Services in the US

Drawing a line between paper and PC.

Participants within this industry face heavy internal competition. The challenge is to deliver consistent products despite the non-tangible nature of creative design. A key criterion is the adoption of the latest technology, which represents a challenge to the smaller businesses. Opportunities for expansion exist in the growing software publishing and video game design industries. The resultant growth in demand for industry services will generate a period of renewed development.

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.