Academic Testing: PreK-12 Materials Market Analysis & Forecast 2008

Academic Testing: PreK-12 Materials Market Analysis and Forecast 2008 is the leading source for analysis of the $1+ billion high-stakes state testing and classroom assessment industry.

This report offers decision-makers in all facets of the PreK-12 instructional materials industry the most up-to-date business information and market trends affecting the testing segment.

Use this report to assess growth opportunities in the high-stakes state testing market, gauge opportunities in the burgeoning classroom assessment segment, evaluate trends affecting the market and benchmark performance of the industry leaders to position yourself effectively for short- and long-term growth.

Topics include:

• Market size by segment: state tests and classroom assessment
• Segment growth drivers
• Impact of federal policy change allowing growth models for reporting test results for adequate yearly progress
• State penetration by leading testing firms
• Current major contract awards
• Contract opportunities amid changing state testing policies
• Growth outlook of online testing
• Who's Who among testing providers

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving this important segment of the educational publishing industry.

• Methodology
• Executive Summary
• Chapter 1: Introduction
  • Setting the Stage
  • Testing Increases
  • Slow Progress Online
  • Effect of No Child Left Behind
  • Changes Afoot
  • High Stakes in High School
  • Online Growth in Formative Assessment
• List of Tables
  • Table 1.1:NCLB Testing Requirements
• Chapter 2: Industry Size and Structure
  • Industry Size
  • Largest Segment Is High-Stakes Summative Testing
  • Classroom Assessment Is Fastest-Growing Segment
  • Players in the Assessment Market
  • Mergers and Acquisitions Activity
• List of Tables
  • Table 2.1: Testing Segment Market Share of Instructional Media in U.S. Classrooms, 2007-2008P
  • Table 2.2: PreK-12 Testing Terminology
  • Table 2.3: Simba Informations Testing M&A Index, 2007
• Chapter 3: Statewide Testing
  • Introduction
  • Increase in Customization
  • Costs Temper Customization
  • High-Stakes Growth Areas
  • Changes Under Way in High School Testing
  • States Moving to End-of-Course Exams
  • High School-College Connection
  • Continued Growth in Exit Exams
  • Second-Chance Testing
  • Expansion Room: Alternative Assessments
  • Expansion Room: ELL Assessments
  • State Contracts Concentrated with PEM
  • CTB Captures Most Testing Contracts in 2007
• List of Tables
  • Table 3.1: Statewide Testing Market, 2007-2008P
  • Table 3.2: Statewide Testing Contracts Held by Market Leaders, 2007
  • Table 3.3: Simba Informations Testing Contract Index, 2007
• Chapter 4: Classroom and District Testing
• Overview
  • Variety of Vendors
  • Online Formative Assessment
  • Challenges Include Budgetary Constraints
  • Innovation
  • Professional Development and Response to Intervention
  • State Purchases of Formative Assessment
  • Budget Concerns on State Level, Too
  • Federal Support May Be in the Offing
  • State Support Traditionally Low Key
  • State Testing Overhauls Include Formative Assessment
  • Bulk of the Sales at the District Level
  • Quizam E-Mail Quiz
• List of Tables
  • Table 4.1: Classroom Testing Market, 2007-2008P
• Chapter 5: Emerging Trends in Testing
  • NCLB Reauthorization Prospects
  • Growth Models
  • NAEP and the Issue of Common Standards
  • Multi-State Consortia
  • Corporate Alliances
  • Funding Trends
  • Enrollment Trends
  • LA Has Twice the Number of ELL Students as Any Other District
  • NYC Leads in Students with IEPS
• List of Tables
  • Table 5.1: NAEP Under No Child Left Behind
  • Table 5.2: Department of Education State Assessments, FY2006-2008
  • Table 5.3: Funding for Statewide Testing, Federal vs. State Sources
  • Table 5.4: Total Public/Private Projected K-12 Enrollment, 2007-2015
  • Table 5.5: 10 Districts with Highest Number of LEP/ELL Students, 2005-2006
  • Table 5.6: 10 Districts with Highest Number of IEP Students, 2005-2006
• Chapter 6: Online Testing
• Market Size and Structure
  • Infrastructure and Funding Issues
  • Online by 09 Still Offline in Minnesota
  • Online Does Not Necessarily Cost Less
  • The Oregon Story
  • Driving Forces: From Cost to Faster Results
  • Publishers Working to Maximize Effectiveness in Online Environment
  • Emerging High-Stakes Sectors for Online
  • Formative Assessment Potential
  • Georgias OAS
  • Case Study: Virginia
  • Case Study: Minnesota
  • Wireless Handheld Options
  • Penetration of Wireless Handhelds
• List of Tables
  • Table 6.1: Computer Access and Computer-Based Assessment
• Chapter 7: Forecast and Conclusions
  • Robust Growth for Formative Assessment
• List of Tables
  • Table 7.1: U.S. Testing Market, 2007-2011P
• Chapter 8: Whos Who
  • American Institutes for Research
  • CTB/McGraw-Hill
  • Data Recognition Corp.
  • Educational Testing Service
  • eInstruction
  • Measured Progress
  • Measurement Inc.
  • Pearson Educational Measurement
  • Questar Assessment Inc.
  • Qwizdom
  • Riverside Publishing
  • Scantron
  • Vantage Learning
  • Wireless Generation