Career College Instructional Materials Market 2009

Publication Date	April 2009
Publisher	Simba Information
Product Type	Report
Pages	50
ISBN Number	not applicable
Product Code	SIM00018

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Summary

In the Career College Instructional Materials Market 2009 report, Simba Information examines one of the fastest-growing segments in higher education—the career college, or for-profit postsecondary segment.

In signature Simba Information style, this new report focuses market intelligence on the current use and potential growth opportunities for instructional materials in the career college segment.

This report offers decision-makers a current portrait of the career college segment, historical grounding in the larger higher education market and projections for the future of the market segment.

Topics include:

Segment opportunities in terms of enrollment and discipline offerings;
Segment growth potential and challenges from traditional higher education delivery models;
Opportunities for traditional print and online materials;
How instructional materials are purchased;
Who makes purchasing decisions.
Segment growth drivers, including the need for remedial materials and custom publishing solutions.
Who’s Who among career college providers.

The Career College Instructional Materials Market 2009 report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies that currently drive this important segment of the higher education publishing industry and the strategies, challenges and opportunities that will drive it through the complex economic climate of the near future."

Content

Methodology

Executive Summary

Career College Instructional Materials Market 2009
    Overview
    Strong Enrollment Growth
    Demand for Skilled Workers
    Nontraditional Students Drive Enrollment
    Specialized Training and Retooling Skills
    Diverse Student Body
    Changing Demographics
    Simba Information Career College Index

    Economy Impacting Enrollment
    Online Is Attractive Option

    Retention Is Focus
    Lighter Course Loads
    Revenue of Simba Index Firms Grew 15.2% in 2008

    Moving into 2009, Education Management Sees Growth
    Capella Introduces New Programs
    Career Education Grapples with Culinary Enrollment
    Corinthian Colleges Continues New Start Growth

    Career College Market Structure

    Strongest in Associate Degrees
    Strong Growth in Master’s Degree Offerings

    Skills-Oriented Disciplines Offered

    Business Administration Leads Discipline Offerings
    Allied Health on the Rise
    Public Safety Offerings Include Homeland Security
    Culinary Arts, Arts & Design Stumble

Online Leads Growth

New Online Offerings

Instructional Materials
    CourseSmart Signs Distribution Deal with Ed Map
    Asynchronous Technologies Most Widely Used
    Online Appeal in Certain Disciplines
    Online Courses Attract the Military
    Career Colleges Operate Bookstores
    Outlook

Tuition Trends
    Private Lending Dries Up
    ‘No Material Impact’ on Enrollment
    Career Colleges Take Steps to Ameliorate Credit Crunch
    Student Debt Load
    Career Colleges See Benefit in Greater Federal Support
    Weak Economy Higher Enrollment
    Postsecondary Competitions Heats Up
    Expansion of Programs and Locations
    International Expansion
    Improving Marketing Initiatives
    Focus on Customer Service

Who’s Who

    American Public Education
    Apollo Group
    Capella Education
    Career Education Corp.
    Corinthian Colleges
    DeVry Inc.
    Education Management LLC
    Grand Canyon University
    ITT Educational Services
    Kaplan Higher Education
    Lincoln Educational Services
    Strayer Education
    Universal Technical Institute

Tables

Table 1: Number of For-Profit Postsecondary Institutions, 2007-2008
Table 2: Enrollment Growth at For-Profit Institutions, 1980-2006
Table 3: Degrees Conferred at For-Profit Postsecondary Institutions by Level, Gender, Race/Ethnicity, 2006-2007
Table 4: Simba Career College Index Enrollment Winter 2008 vs. 2007
Table 5: Simba Career College Index Financial Results, 2008 vs. 2007
Table 6: Number of For-Profit Post-Secondary Institutions by Degree-Granting Status, 2007
Table 7: For-Profit Postsecondary Degrees by Level, 1995-1996 vs. 2005-2006
Table 8: Enrollment Data by Degree Level, ACICS-Accredited Institutions, 2008 vs. 2007
Table 9: ACICS-Accredited Institutions by Credential Level, 2008 vs. 2007
Table 10: Top 10 Programs by Number in ACICS-Accredited Schools, 2008 vs. 2007
Table 11: Top 10 Programs by Enrollment, ACICS-Accredited Schools, 2008 vs. 2007
Table 12: Distance Education Activity, 2006-2007
Table 13: Average Tuition, Fees, and Cost of Books and Supplies at For-Profit Postsecondary Schools, 2005-2006 vs. 2007-2008
Table 14: Average Published Tuition and Fees for Undergraduates, 2008-2009 vs. 2007-2008
Table 15: Percentage of Federal Aid Funds Going to For-Profit Postsecondary Schools, 2006-2007