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Targeting Density
Metro-Area Hot Spots for Marketing IT Solutions to Local Governments

  • Publication Date:January 2010
  • Publisher:IDC
  • Product Type: Report
  • Pages:11

Targeting Density Metro-Area Hot Spots for Marketing IT Solutions to Local Governments

This Government Insights Perspective looks at how venders of IT products and services can use a regional approach when selling to state and local (S&L) governments.

The U.S. S&L government market is lucrative and growing quickly. But it's also one of the most difficult for IT vendors to address because it is fragmented across 50 states and multiple jurisdictions (counties, cities, towns, and so on).

Government Insights believes the best way to target the S&L space, especially when first approaching this market, is to focus on key population centers. This document outlines the government IT spending budgets for the top 15 U.S. metropolitan areas and looks at their potential growth through 2013.

  • In This Perspective
    • Situation Overview
      • Customer Segments
    • Future Outlook
      • State Government Versus Local Government IT Spending
      • Attractive State Capital/Metro-Area Combinations
    • Essential Guidance
      • Actions to Consider
  • Learn More
    • Related Research
  • List of Tables
    • Table: U.S. State and Local Government IT Spending, 2008-2013 ($M)
    • Table: Major U.S. Metro Areas and Their Associated Cities and Counties
    • Table: U.S. Government IT Spending for the Top 15 Metro Areas, 2008-2013 ($M)
    • Table: U.S. State Government IT Spending for the Top 7 States, 2008-2013 ($M)
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