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The International Market for Brand Protection Solutions for Automotive and Aeronautical Parts
including Tractors, Agricultural Machinery, Earth Movers/Heavy Construction Plant, Tyres and Defense

  • Publication Date:August 2010
  • Publisher:VandaGraf
  • Product Type: Report
  • Pages:118

The International Market for Brand Protection Solutions for Automotive and Aeronautical Parts including Tractors, Agricultural Machinery, Earth Movers/Heavy Construction Plant, Tyres and Defense

The scope of this highly comprehensive 400 plus page report covered the full range of end-user sectors identified by the World Customs Organisation as being of particular significance and provides a perfect platform from which to carry out our additional research and analysis and from there to produce the new series of Vandagraf end-user sector specific reports.

Each report will comprise between 80 to 100 pages and will include detailed analysis of problems and key drivers, together with descriptions of appropriate solutions, including actual case studies and also highlight potential suppliers. Each report will contain quantitative estimates and forecasts of related market opportunities.

Automotive and Aeronautical Parts

The market for Automotive and Aeronautical parts includes replacement parts for Cars, Vans, Trucks, Tractors, Agricultural Machinery, Earth Movers/Heavy Construction Plant, Tyres and Defense, including military aircraft, missiles, space vehicles.

The Automotive and Aeronautical parts sector comprises a broad range of dissimilar product categories, ranging from mechanical parts, sub-assemblies, assemblies, through to complete jet engines and other major items. Also from bodywork panels / bumpers / fenders and structural parts through to electronic components and tyres.

Counterfeiting and other product related crimes are today widespread across these market sectors.

Health and safety can be dramatically affected as such parts do not meet the safety or legal requirements set by legislation.

Limited means of effective remediation exist as legal actions have serious limitations in terms of power outside North America and Western Europe.

Automotive

Counterfeiting is widespread in the Automotive sector and has become a major problem for the industry, most particularly with regard to replacement parts.

Automotive products that are most often counterfeited tend to be the 'generic' components that are most frequently replaced, which includes routine service type parts, such as air filters and oil filters, brake pads, spark plugs, clutch linings, belts, radiators, hoses, windscreen wiper blades.

Such parts are often designed so as to fit a variety of different types of vehicle and consequently can be produced in higher volumes.

Counterfeiting periodically also extends to most other types of Automotive parts, including:

  • Parts that tend to wear out during the working life of a vehicle, such as headlamps units, bearings, shock absorbers, exhaust systems and the like
  • Accessories, such as alloy wheels, tow bars, luggage racks, child seats and the like
  • Crash damage replacement parts.

The Automotive replacement parts market is complex and is characterised by several routes to market:

  • Official agents and dealers
  • Exhaust system / brake / tyre replacement specialists
  • Automotive retail stores
  • A widespread network of unofficial mechanical and bodywork repair shops.

Consequently brand protection solutions usually need to be conceived in such a way so as to be effective across more than one route to market.

In addition to counterfeiting the other big problem in the Automotive sector is vehicle theft. Today Vehicle Identification Number (VIN) labels / plates have been widely adopted in the Automotive sector, which makes it much easier for enforcement officers to detect stolen and / or illegally reconstructed crashed automobiles. Typically a single vehicle will have VINs attached to all major body panels. This enables vehicles and indeed parts of vehicles to be identified.

Another area of discord is the alleged copying of complete vehicle designs, of which there have been several examples in recent years. Western car companies have (usually with reasonable justification) accused Asian vehicle manufacturers of IP and design infringements.

The increasing electronic content and technological complexity of parts is creating new sources of wealth for new categories of suppliers. Automotive manufacturers are increasingly designing in all kinds of sensors and computer systems in to their vehicles.

In the face of growing concern about counterfeit Automotive parts, manufacturers have increasingly been specifying additional security and brand protection features, including holograms, tamper evident void devices, forensic markings, unique inks and other sorts of devices that can be integrated in labels. Alternative means to security labels include laser etching.

Various types of labels, including durable labels are used for numerous types of application in cars and other types of vehicle, including under the hood / bonnet labels, component labels, airbag warning labels, bar code consecutively numbers ID and traceability labels, name plates and rating plates, serial plates, warranty labels, care / use instruction labels, quality inspection labels and more.

Aeronautical

The Aeronautical & Defense market includes revenues by manufacturers from civil (private and commercial) and also military aerospace and defense equipment and replacement parts, including defense electronics, and space equipment.

In the Aeronautical sector, there have been some high profile cases of counterfeiting and fraudulent documentation for reconditioned parts and / or crash damaged parts, which have even subsequently led to air crashes and loss of life.

The aircraft replacement parts sector consists of four major types of operators:

  • The manufacturers that make the parts
  • The repair facilities that maintain them
  • The aircraft operators that fly with them
  • The brokers, of which there around 5,000 brokers based in the US and many more located all around the World.

The main threats in the Aeronautical sector are to replacement and reconditioned parts.

The Aeronautical sector can be highly attractive to counterfeiters for a combination of reasons:

  • High unit values of items
  • Huge mark-ups that can be made
  • The vast number of different parts that comprise an aircraft
  • The usually urgent need to replace parts in remote corners of the globe
  • These Airlines depend on an unregulated network of more than 5,000 US based dealers (many more overseas) to keep spares in stock which are then sold to repair stations or the Airlines directly by brokers whose business is unregulated

There has been quite a lot of controversy over the years as to what to call unauthenticated approved parts for the aeronautical industry.

Such parts range from 'out and out' counterfeits through to good parts that simply lack the paperwork to prove it. There are many shades of grey in between from parts close to (or beyond their working lives that have been 'rejuvenated' to parts that have been stolen from a crash scene.

Unapproved parts is the US based FAA's (Federation Aviation Administration's) term for components not certified as airworthy - from fraudulently produced knockoffs made with inadequate alloys to recycled pieces misrepresented to hide defects, age or crash damage.

There are established recording procedures to track and trace parts. These procedures involve the so-called 'Yellow Card' in the US. It is widely considered that the present system does not provide an effective solution to the problem.

The Aeronautical parts sector is in need of an (industry-wide standardised) track and trace system to validate parts. - Some kind of 'pedigree' system is desirable (this could be paper based or electronic, involving RFID).

The problem extends well beyond commercial replacement parts deep into the realm of Defense. It has become increasingly common for government defense authorities to unwittingly acquire mis-represented / mis-labelled commercially rated components for defense applications which generally require higher spec. parts for more demanding applications.

In a worst case scenario, unauthorised electronic parts used for a defense application could contain malicious software that would malfunction and possibly even contaminate other on-board electronics systems.

Sophisticated secure procedures and solutions need to be developed to combat such dangerous threats.

Tyres

Tyres and other types of components made of rubber, including belts, hoses, mountings, washers and the like are used widely across the whole Automotive and Aeronautical industries.

A high degree of IP is involved in the tyre business, including large numbers of patents, trademarks and copyrights - Tyres are significantly affected by counterfeiting and other types of product related crime

The replacement market for tyres is less concentrated than the OEM market with a greater number of customers. Leading tyre companies tend to be active in both OEM and replacement markets.

The OEM tyres supply chain is well controlled, but the replacement tyre supply chain is based on a number of routes to market and is not secure - Replacement tyres now constitute the market's most lucrative sector.

Typically, low-margin tyres are branded separately from the high-margin alternatives, to enable manufacturers to increase prices.

Leading manufacturers have been able to establish strong brand reputations for quality and safety, which has enabled these companies to implement price increases over the last several years.

Pirated reproduction tyres or other rubber products are very often constructed from inferior materials or manufacturing process quality as genuine products and can often represent a signficant safety risk.

Counterfeiting clearly has health and safety implications.

There has been a steady and continuing decline in the market price for tyres. Leading tyre manufacturers have made significant efforts over time to differentiate their products:

  • High-margin, high spec. strongly branded tyres
  • Low-margin, lower spec, commodity budget tyres.

Typically high and low margin tyres are branded separately, in order to give the manufacturer more flexibility to increase prices on the leading brand names.

Such price / margin increases are attractive to potential counterfeiters and tyres have increasingly been subject to attack by counterfeiters and also IP rights infringements and other types of product related crime.

Budget tyres are typically manufactured in Asia, while premium tyres are produced primarily in Europe and North America and it is not difficult to see how such Asian producers might want to achieve the higher margins of the leading branded tyres.

Various brand protection technologies are already in use in the tyre sector including various types of security labels. Devices based on variations of bar codes employing 'glyph' technology moulded in to rubber are also being used. RFID has also been tried for brand protection of tyres.

A number of legal actions have been initiated by leading well known North American and Western European tyre makers. Typically the alleged problem is that Asian lower spec. commodity budget tyre producers are exporting version of their products, which are fraudulently branded with the name of a Western producer.

1. Summary Overview - Automotive, Aeronautical and Defense Industry Parts
Table Security risks - Product related through the supply chain in Automotive,Aeronautical Parts and Defense
Table Countermeasures - Appropriate to product related crime in Automotive, Aeronautical Parts and Defense
The Automotive Industry - OEM & Aftermarket
Industry Structure - OEM Automotive Manufacture - Leading companies
The 4 Tier Structure of OEM Automotive Manufacturing
Product Related Crime - IP Infringement - Automotive Industry - Complete Vehicles
Case Study - Chery QQ allegedly a copy of the GM Daiwoo Spark
Case Study - Counterfeit Honda CG125 motorcycles made in China
2. Automotive Aftermarket - Replacement Parts
2.1 Market Overview - Automotive Aftermarket - Replacement Parts
2.2 Product Related Crime - Automotive Aftermarket - Replacement Parts
2.2.1 Financial losses due to product related crime - Automotive Sector
2.2.2 Types of Automotive Parts most often counterfeited
2.2.3 In practice counterfeiting can operate in a variety of ways - Here is one way
2.2.4 Case Study - A Typical Workshop Set Up in China Solely for the Purpose of Manufacturing Counterfeit Automotive Parts
2.2.5 Case Study - Counterfeit Consumable Automotive Parts - Brake linings and oil filters
2.2.6 Case Study - Counterfeit Electro-mechanical Parts - Alternators
2.2.7 Case Study - Counterfeit Body Parts - Bumpers / Fenders
2.2.8 Case Study - ‘Reconditioned’ aeronautical parts - Fraudulent documentation relating to air crash
2.2.9 Case Studies - Two examples of counterfeit drive components (v-belts and motorcycle chains) in South East Asia
2.3 Brand Protection - Automotive Aftermarket - Replacement Parts
2.3.1 Case Study - Holographic Labels for Brake Friction Materials Packaging for TMO Friction
2.3.2 Singular ID - Enxure - Brand Security System
2.3.3 Case Study - Schreiner ProSecure - Brand Protection for Original Bosch Automotive Components
2.3.4 tesa scribos - Combining security and self-adhesive label / tape technologies for individual solutions (tesa laser labels LTF technology, tesa IdentSeal, tesa Holospot, tesa CodeSeal)
2.3.5 Void seal tamper evident packaging for Automotive parts
2.3.6 Other difficult label requirements in the Automotive industry
2.3.7 Case Study - Automotive Labels with Security Features - General Motors / Applied Optical Technologies (AOT)
2.3.8 Forensic Authentication of Automotive Parts Packaging
2.3.9 Radio Frequency Identification (RFID) in the Automotive sector
2.3.10 Enforcement - Seizure and destruction of counterfeit Automotive parts
2.3.11 Car Theft - Brand Protection Solutions - Case Study - Vehicle Identification Numbers (VIN) Labels
2.3.12 Car Theft - Brand Protection Solutions - Case Study - Schreiner ProTech CLF anti theft VIN labels selected by European Automotive Manufacturer Opel in 2007
2.3.13 Car Theft - Brand Protection Solutions - Vehicle identification Number (VIN) plates
2.4 Opportunities for Brand Protection Solutions - Automotive Aftermarket - Replacement Parts
2.4.1 Types of permanent labels used in the Automotive sector include brand protection label solutions and other types of application
3. Aeronautical and Defense Aftermarket - Replacement Parts
3.1 Market Overview - Aeronautical and Defense Aftermarket - Replacement Parts
3.2 Product Related Crime - Aeronautical and Defense Aftermarket - Replacement Parts
3.2.1 Case Study - Norwegian charter flight crash in 1989
3.2.2 Case Study - American Airlines crash in Colombia - Outlaw Salvagers - In 1995
3.2.3 Case Study - ‘Reconditioned’ aeronautical parts - Fraudulent documentation relating to air crash in 2002
3.2.4 Case Study - Pratt & Whitney - 3 examples of Counterfeit parts
3.2.5 Case Study - Counterfeit Bearings for Aircraft Applications
3.2.6 Strip & Dip - One well established approach to counterfeiting Aircraft parts
3.2.7 Counterfeiting in the Defense segment of the Aeronautical sector
3.2.8 Some estimates of the extent of Aircraft Parts Counterfeiting
3.2.9 Case Study - Real opportunity to make money in the counterfeit parts area
3.2.10 Case Study - Malicious software (aka. Malware or Spyware)
3.3 Brand Protection - Aeronautical and Defense Aftermarket - Replacement Parts
3.3.1 Regulation of the US aircraft maintenance industry
3.3.2 The US FAA "Suspected Unapproved Parts" or SUPs Program
3.3.3 Vigilance and knowledge - Watchfulness is the best defense against bogus parts
3.3.4 Counterfeit FAA Yellow Tags
3.3.5 Case Study - Axway Inc. / Sopra - New product ‘Synchrony for Aviation’aimed at helping the aviation industry guard against counterfeit parts
3.3.6 Case Study - Textron Bell Helicopters is pro-active in outlawing unauthorised re-builds
3.3.7 Some Actions recently taken by the Defense Authorities in the US
3.3.8 More Action required in the Defense Sector
3.4 Opportunities for Brand Protection Solutions - Aeronautical and Defense Aftermarket - Replacement Parts
4. Tyres - OEM Fitted and Replacements
4.1 Market Overview - Tyres - OEM Fitted and Replacements
4.1.1 About Tyres
4.2 Product Related Crime - Tyres - OEM Fitted and Replacements
4.2.1 Case Study - Michelin detected Asian replicas of Michelin tyres in the European market and has taken legal action
4.2.2 Another example: Russian tyre maker Amtel-Vredestein N.V. claimed that it had discovered counterfeit, Chinese-made Amtel-brand tyres
4.3 Brand Protection - Tyres - OEM Fitted and Replacements
4.3.1 Continental AG - Leading German Tyre Maker
4.3.2 Case Study - Michelin RFID Tyre Identification Technology
4.3.3 Microglyph Data Glyph codes - Brand protection for Tyres
4.4 Opportunities for Brand Protection Solutions - Tyres - OEM Fitted and Replacements
5. Security Features - Automotive and Aeronautical Parts
5.1 How authentication technologies can assist in the fight against product piracy
5.1.1 Introducing a simple method of validation for customs inspection
5.1.2 Granting an inspection tool that assists in legal seizures
5.1.3 Providing assurance to end users
5.1.4 Is it possible to develop a single, global anti-counterfeit device that will be recognised and used in all applications?
5.2 Applying the right strategy and tactics to anti-piracy initiatives
5.2.1 Developing a layered approach to product protection
5.2.2 A layered approach to authentication
5.2.3 The importance of being able to prove provenance
5.2.4 How install a resilient and adaptable system
5.3 Marking packaging so that products can carry their own self-validating features
5.3.1 Adapting paper labels
5.3.2 Using swing tickets and tags
5.3.3 Adapting primary packaging and adding tear tapes
5.3.4 Applying labels to automotive and aeronautical parts and products
5.3.5 Forensic (invisible) marking methods and compounds for products and
components
5.3.6 Direct Visible Marking methods for Automotive and Aerospace applications
5.3.7 Marking authentication devices on plastic and metal components
5.3.8 Materials that can be utilised to carry authenticity marks and messages
5.3.9 Security labelling (base) materials
5.3.10 Security packaging (and cap sealing) materials
5.3.11 Security tags and swing tickets
5.3.12 Security materials and systems for automotive and aeronautical parts
5.4 Brand Protection Features
5.4.1 Special Inks
5.4.2 Embossing, Holograms and Foils
5.4.3 Films and overlays (includes polarisers)
5.4.4 ‘Chipless’ tags
5.4.5 Radio frequency (RFID) devices
5.4.6 Digital watermarking (printed encryption) and covert codes carried on-pack
5.4.7 On product marking to aid verification
5.4.8 Ink jet marking
5.4.9 Transfer ribbon marking
5.4.10 Laser encoding - on product and ink activated
5.4.11 Linking serial marking to authentication databases
5.4.12 Using the internet and SMS messaging to provide provenance advice
5.4.13 Product marking with encrypted (2d) bar codes and dataglyphs
5.4.14 Surface feature identification
5.4.15 Protecting brands on the world wide web
5.5 Cost and relative security performance measurement
5.6 Summary - Security Features
5.7 Opportunities for Manufacturers of Brand Protection Solutions
Appendices
Appendix I Brand Protection Solutions - A new series of 10 targeted end user sector specific market reports from Vandagraf International
Appendix II Major multi-client report: “The International Markets for Brand
Protection Solutions - 2nd Edition (Publication date: January 2008) - A techno-economic market review
About Vandagraf International Limited
Author Profiles
Acknowledgements.
+44 20 8816 8548

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