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Documents & Records Management: An Analysis of Market Trends to 2013

  • Publication Date:February 2009
  • Publisher:Datamonitor
  • Product Type: Report
  • Pages:53

Documents & Records Management: An Analysis of Market Trends to 2013

Introduction
As the global economy shows few signs of recovery from the downturn, the DRM market is expected to show a healthy growth despite certain challenges in the post-consolidation phase. This report aims to provide clarity to vendors and investors in DRM solutions by bringing together a comprehensive view of the market dynamics and analyzing the growth opportunities.

Scope


  • Provides an overview of the most important trends affecting the DRM market, including an assessment of the competitive dynamics.
  • Delivers a comprehensive assessment of the current state of the DRM market and the changing preferences of end-users.
  • Presents Datamonitor's view on the future of the industry value chain and recommends specific go-to-market strategies.

  • Highlights


    The DRM market has gone through significant consolidation activity over the last three years and is now witnessing the entry of a new genre of vendors. The market is expected to attract user investments at a healthy rate, but certain challenges around product rationalization need to be addressed.

    Technology evolution in the DRM market has been driven by user preferences for rationalized portfolios, broader content management functionality and newer paradigms such as social computing. The convergence between traditional DRM and ECM is increasingly evident, with collaboration and workflow management now perceived as standard DRM features.

    Datamonitor's analysis of the changing dynamics in the competitive landscape and market preferences calls for a re-evaluation of go-to-market strategies. Datamonitor believes vendors should assess the diversity of end-user needs and increased competition and target specific channels to reach customers.

    Reasons to Purchase


  • Gain an in-depth knowledge on the dynamics of DRM market post consolidation and the growth strategies of vendors
  • Understand the changing preferences of users and technology evolution in the DRM space
  • Adjust go-to-market strategies to address current market challenges
    • TABLE OF CONTENTS
    • Overview
      • Catalyst
      • Summary
      • Key Messages
      • The adoption of DRM is expected to increase significantly across all enterprise size bands
      • Convergence between the DRM domain and the broader ECM eco-system will accelerate
      • DRM vendors will need to strengthen product integration capabilities to compete effectively
      • Product rationalization in the post-consolidation era will affect user investment decisions
      • Vendors will need to address data security issues before promoting on-demand solutions
      • Service quality emerges as a key differentiating feature as technology differences vanish
      • Enterprise sourcing preferences shift strongly towards direct procurement from vendors
      • Table of contents
      • Table of figures
      • Table of tables
      • A mature enterprise application domain, DRM enjoys pervasive recognition and deployment
      • Despite the global economic slowdown, the DRM market should display healthy growth
      • DRM adoption is significant, but the market has scope for growth
      • North America is the largest market for DRM, and is more agile than Europe in growth terms
      • DRM growth hotspots are emerging in Asia, the Middle East, and Central & Eastern Europe
      • Growth in Italy and Japan is expected to be the most sluggish over the next five years
      • With many projects underway, Australia, Italy and the Benelux emerge as active markets
      • Financial Services, Manufacturing and the Public Sector represent the largest DRM Markets
      • Healthcare is the fastest growing sector, and telecommunications is the slowest
      • Healthcare, Banking, Public Sector and Insurance have the highest DRM penetration
      • Healthcare, Banking, Public Sector & Insurance are set to command most DRM investments
      • DRM penetration is proportional to both enterprise revenues and employee numbers
      • The DRM investment outlook is brightest in the mid-market and among large enterprises
      • Technology Evolution
      • DRM remains in step with the demand for stronger compliance and higher productivity
      • The divisions continue to blur between DRM and the broader ECM ecosystem
      • Workflow Management, Collaboration and Search are now considered a standard offering
      • The manage-everything-as-a-record' paradigm is fast gaining traction
      • Social computing technologies are influencing DRM systems in more ways than one
      • Integration capabilities acquire critical importance in the DRM world
      • Customer Impact
      • The economic downturn should have a significant medium-term impact on investments
      • The pace of product line consolidation may warrant a cautious approach from end-users
      • IT services vendors may shift the market dynamics, but independent vendors will survive
      • The on-demand model will need time to take off owing to security and privacy concerns
      • Competitive Landscape
      • The diverse nature of vendors lends the market a fragmented dynamic
      • EMC and IBM have emerged as clear market leaders in DRM
      • Microsoft leads in terms of DRM mindshare as Open Text slips out of the top three
      • EMC, Open Text and Microsoft do not perform as well in terms of perceived product quality
      • Service capabilities come into sharper focus as technology differentiation is difficult
      • Quality of service profoundly impacts the perception of value for money
      • Go to Market
      • Recommendations
    • APPENDIX
      • Methodology
      • Extended methodology
      • Further reading
      • Ask the analyst
      • Datamonitor consulting
      • Disclaimer
    • TABLE OF FIGURES
      • Figure 1: DRM solutions are exhibiting a higher growth rate than other enterprise applications
      • Figure 2: DRM is the largest and the slowest-growth segment in ECM
      • Figure 3: DRM is the largest and the slowest-growing segment in ECM
      • Figure 4: Proportion of enterprises planning to make DRM investments within 6 months (by date of survey)
      • Figure 5: Proportion of enterprises planning to make DRM investments in 6 to 24 months (by date of survey)
      • Figure 6: Global DRM license revenue opportunity by region, $ millions
      • Figure 7: Countries with the highest growth in DRM License Revenues, CAGR 2008-2013
      • Figure 8: Countries with the lowest growth in DRM license revenues, CAGR 2008-2013
      • Figure 9: % of enterprises stating that DRM projects are their most important engagement (by country)
      • Figure 10: DRM license revenues by vertical market, $ millions
      • Figure 11: Global DRM license revenues by vertical market, $ millions
      • Figure 12: Proportion of enterprises (%) that have invested in DRM by vertical market
      • Figure 13: Proportion of enterprises (%) planning DRM investment by segment and vertical market
      • Figure 14: Proportion of enterprises to have invested in DRM by size band (revenues)
      • Figure 15: Proportion of enterprises to have invested in DRM by size band (number of employees)
      • Figure 16: Proportion of enterprises planning to make DRM investments within six to 24 months
      • Figure 17: Proportion of enterprises planning to make DRM investments within six to 24 months
      • Figure 18: The expanding DRM domain blurs the boundaries with ECM
      • Figure 19: Records and the associated metadata as the unique mechanism for information management
      • Figure 20: The scope of DRM integration
      • Figure 21: Global DRM market revenue share by vendor segmentation
      • Figure 22: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10)
      • Figure 23: Which vendors do you consider as leaders in the DRM market? (multiple responses accepted)
      • Figure 24: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10)
      • Figure 25: DRM vendor standings in terms of technology strength and perceived product quality
      • Figure 26: Importance of DRM vendor attributes, rating on a scale of 1 (not important) to 4 (very important)
      • Figure 27: DRM vendor standings, value for money and service quality (rating scale 1-10)
      • Figure 28: Channel preferences of users in the DRM space, percentage of respondents
      • Figure 29: Proportion of enterprises engaging with direct suppliers for DRM solutions
      • Figure 30: Proportion of enterprises engaging with resellers for DRM solutions
      • Figure 31: What is your preferred approach to deploying DRM solutions?
      • Figure 32: The prevalence of Hosted DRM solutions by enterprise size band (revenues)
    • TABLE OF TABLES
      • Table 1: Global license revenues across various enterprise application segments, $ millions
      • Table 2: Global license revenues by Enterprise Content Management segment, $ millions
      • Table 3: Enterprise incidence of DRM sub-segments in 2008
      • Table 4: Global DRM license revenues by region, $ millions
      • Table 5: Global DRM license revenues by vertical market, $ millions
      • Table 6: Global DRM license revenues by vertical market, $ millions
      • Table 7: Effects of various influencing factors on the size and timescale of DRM investments
      • Table 8: DRM vendor standings in terms of technology strength and user perception (rating scale 1-10)
      • Table 9: What is your preferred approach to buying DRM solutions?
      • Table 10: Proportion of enterprises using the direct supplier channel for DRM
      • Table 11: Proportion of enterprises using the reseller channel for DRM
      • Table 12: What is your preferred approach to deploying DRM solutions?
      • Table 13: Proportion of enterprises using the Hosted DRM solutions
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